You can easily keep track of your personalized performance goals with our Targets feature. By enabling you to set goals and visualize your progress for each metric, this feature makes it easy for you to align your team on objectives and ensure you're growing in the right direction.

To set a Target, you can choose any metric in the Key Indicators tab (ratios or dollar amounts), set a numerical value, the type of Target (absolute or daily, weekly, monthly, quarterly, yearly), and the success criteria (at or higher/lower than the Target). Polar will automatically convert Targets into comparable data, so that you can transform a yearly goal into a daily objective or compare progress against absolute goals (like hitting the first $1M in sales).
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The current logic is to get the ratio using 30 days for a month, 90 days for a quarter, and 365 days for a year. So in January, the target is higher as there are 31 days, and in February, smaller as there are 28 days for example.

Pro Tip: The most frequent Targets are revenue objectives, CAC, ROAS, and Conversion Rate.

Polar will automatically convert your targets in comparable data. You can either define an absolute target value (value is static and doesn't change with the date filter) or a relative value that will be prorated relatively to the main date filter.
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For example, let's imagine you are setting a 100,000 monthly target for Sessions.
If you select a 'Monthly' target type and one day of data in your main date filter, Polar will automatically convert your monthly goal into a daily objective. The target value will be prorated to: 3,333 (100,000*1/30).
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If you select an 'Absolute' target type, the target value will stay 100,000 whatever date filter you apply. This is not applicable to ratios.

If you have more than one store or different brands on the same account, you can create a KI section by brand, set Targets by section and then apply your View.