With the Amazon Seller Central connector in Polar Analytics, you can now track all e-commerce data coming from this source within the app. You will need to connect an Amazon Seller Central account for each region (group of countries) you'd like to connect to Polar.
How-To: Connect Amazon Seller Central to Polar
Step 1. In User permissions, ensure you have Amazon Admin permissions. If you don't have Admin permissions on the Amazon account, you'll need to invite the Admin to Polar temporarily, provide them with Polar Admin rights, and allow them to make the connection using the following steps.
Step 2. Navigate to the Connectors tab in Polar and select "Connect to Polar Analytics" under Amazon Seller Central.
Step 3. Navigate back to your Polar Connectors and connect your Amazon Seller account. Make sure you are on the page of the correct country. If you aren’t, keep the same URL and edit the country code at the beginning of the URL (https://sellercentral.amazon.com/…) to redirect the page to the country you wish to connect.
Grant Polar all permissions, then navigate back to Polar and select the right region in the connector tab. Once you've saved (assuming that all of the fields you entered are correct), the data will begin its initial sync. See this article for more insight on how long you can expect the initial data sync to take. After the initial sync, the data will sync from Amazon on whatever cadence your Polar data updates (either daily or hourly, depending on your plan).
How-To: Troubleshoot errors with Amazon Seller
If you have an error while connecting your Amazon Seller account to the app, it's most likely a permission issue.
Step 1) In Amazon's user permissions, ensure you you have maximal View and edit permissions. If you don’t, you'll need to invite to Polar someone who does, provide them with Polar Admin rights, and let them make the connection.
Step 2) At the bottom of the page, invite hey@polaranalytics.co as a new user to your Amazon account and to all the countries associated. Once we've accepted the invitation, grant Polar the View and edit permissions for every scope.
Step 3) Navigate back to your Polar Connectors and connect your Amazon Seller account. Make sure you are on the page of the correct country. If you aren’t, keep the same URL and edit the country code at the beginning of the URL (https://sellercentral.amazon.com/…) to redirect the page of the country you wish to connect. Grant Polar all permissions, then navigate back to Polar and select the right region in the connectors tab.
What metrics does Polar get from Amazon Seller Central?
Discounts
Gross Sales - Please keep in mind that we only get the Gross Sales data from Amazon when ordered are shipped, not when they are initially just ordered. You can see more insights here by pulling your Amazon metrics into a Custom Report, and breaking the data down by "Fulfillment Status".
Quantity Ordered
Quantity Shipped
Shipping
Tax
Total Orders
Average Order Value
Net Sales
Total Sales
What dimensions does Polar get from Amazon Seller Central?
You can see the list of all Amazon Seller Central dimensions available by inputting an Amazon Seller metric into a Custom Report and selecting the “Breakdowns” dropdown menu.
What is the timezone used by Polar when displaying Amazon Seller Central data?
Polar uses the timezone selected in your Account Settings to display Amazon Seller Central data (in Settings > General > Timezone). However, the data displayed in your Amazon Seller Central account will be in PST for all US merchants and CET for all EU merchants. When making a comparison between Polar and Amazon Seller Central reports, you'll need to modify the Polar timezone to America/Los Angeles (equivalent to PST) or Europe/Paris (Equivalent to CET), depending on the timezone of your Amazon account.
Important Notes:
The Amazon Seller Central integration can take between 2-3 weeks at most depending on the data volume. The reason for longer load time compared with our other connectors is because Amazon only releases a small number of data points per second via the API, and as there is such a large volume of data points, the initial sync takes longer than it does for our other connectors.
The Amazon Seller Central API currently only gives Polar Analytics access to 2 years of historical data. Due to this limitation, we are unfortunately not able to fetch order data from prior to 2 years ago.
We do not yet offer an integration with Amazon Vendor Central. If this integration would be beneficial to your team (or if you have feedback on the existing Amazon Seller Central feature), we’d love to hear from you! Feel free to reach out to our Support Team via the in-app live chat.
If you notice a difference in your Amazon data between Polar and Amazon's interface, please reference this article to ensure you've set the correct filters on Polar.