This is one of three ways to add products to your account. See Add your products to Programa for the full overview, including managing products once they’re added.
Before you start
Products in your Product Library help your team prepare quotes. Designers can’t currently search or browse these products, including those marked Active.
To help designers discover your business and team contacts, set up your Company Profile. It can appear in the Brands Directory once approved and published.
Which information can be imported?
Add from URL reads publicly available information from the product page. Logging into your website in another browser tab does not give it access to your trade account or members-only pricing.
For designers capturing trade pricing from a website they’re logged into, Web Clipper is the suggested option because it reads the page displayed in their browser.
Add your products
Go to Products in the right-hand navigation. Click Add product to open the menu.
Select Add from URL. Paste one or more product-page URLs, separated by commas.
Click Add. Programa will attempt to retrieve the product details and add them to your library. This can take up to a minute.
Review the imported information
Add from URL can retrieve details such as the product name, images, description, pricing, measurements, materials and specifications. What comes through depends on the source website.
Check each product against the source page. You may find:
Only one image imports, even when the page has several.
The description is generic or incomplete.
Details such as SKU, lead time, unit type or specifications are missing.
The price is missing, particularly when it is behind a login or uses a different currency from your Product Library.
If the source price uses a different currency, enter the appropriate price manually in your library’s currency. Use the correct price for that market rather than assuming a currency conversion gives the right selling price.
Treat each imported product as a starting point. Correct the details and complete anything missing before setting it to Active or using it in a quote.
Check pricing before saving
All product prices in Programa should exclude tax. For Australian suppliers, this means excluding GST.
If your website displays GST-inclusive prices, check the imported amount and remove GST before saving. For example, enter a price of $110 including GST at 10% as $100.
If the import doesn’t work
Some websites restrict access to their product information. Check that you’re using a direct product-page link and try again.
If the details still don’t import, add the product manually or complete the missing fields yourself.


