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Webhooks: Overview

Promolayer webhooks let you send form submission data to 1,000+ external services via automation platforms like Make, Zapier, or IFTTT.

Promolayer's webhook feature allows your displays to send data — such as email signups and form submissions — to thousands of external services through automation platforms. Once connected, every interaction with your display can automatically trigger actions in tools like Google Sheets, Mailchimp, Telegram, and more.

How it works

When a visitor submits a form on your Promolayer display, the webhook sends that data to an automation platform of your choice. From there, you can route it to any connected service — no coding required.

The steps below use Make.com (formerly Integromat). Promolayer is not affiliated with Make; we recommend it because it's easy to use and offers a generous free tier of 1,000 actions per month.

Compatible automation platforms

Integration guide (Make.com)

1. Create a free account at Make.com

2. Click [Create a new scenario]

Create a new scenario

3. Click the plus icon and add a Webhook module

Add a webhook

4. Select Custom webhook

Custom webhook

5. Click [Add] to create a new webhook. Name it (e.g. "Promolayer") and click Save.

Add webhook

6. Copy the generated webhook URL, then paste it into your display's Webhook field under Actions and save.

Copy the webhook

Paste into Promolayer

7. In Promolayer, click Send test data to trigger a test webhook event.

Send test data

8. Make.com should show Success, confirming the connection is working.

Success

9. Your webhook is now set up. Click Add another module to connect a destination service.

Add another module

10. Click Add another module again to chain additional actions.

Add another module

11. Search for and connect to any service you want to receive your Promolayer data!

Connect to any service you like!
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