Artists and music labels can now add short looping videos to their songs on Spotify, thanks to Canvas -- a new feature now available to all Proton artists & music labels.
Canvas is a 3 second to 8 second looping video that plays in the Spotify mobile app. (Desktop is not currently supported.)
The animated video can be easily shared to Instagram Stories within the Spotify mobile app, helping listeners + artists get a boost on social media.
How can I start uploading?
Artists & Label Managers can upload a Canvas directly via Spotify for Artists.
LABEL MANAGERS: If you're the manager of a music label, you'll need to unlock label manager access to Spotify for Artists before you can start uploading.
ARTISTS: If you're an artist on a music label distributed by Proton, we can help you get instant access to Spotify for Artists. Read about that here.
OK, I've got access to Spotify for Artists. How do I upload?
Canvas can be added directly via the Spotify for Artists website or mobile app. Head over to the Music area, select the song, then look for the big ADD CANVAS button:
What are the requirements?
9:16 ratio (like you see in Instagram & Facebook stories)
At least 720px tall
An MP4 or JPEG file
3s to 8s long (MP4 only)
What are the benefits of adding Canvas video to a song?
Spotify found songs with Canvas performed much better than songs without Canvas. Here are some numbers Spotify shared from their beta test...
145% more shares
5% bump in track streams
1.4% bump in track saves (to a listener's favorites/catalog)
20% spike in adds to user playlists
9% spike in visits to the artist’s profile page
Need help with an animation or video?
Spotify's SoundBetter platform has a marketplace to help you find designers that know how to make great Canvas videos.
What's the difference between Spotify Clips and Spotify Canvas?
Great question! Check the answer here on our Spotify Clips page.
Canvas is not available to all listeners yet.
While all artists and labels can upload Canvas, there are some countries where listeners will not be able to see the videos yet:
Russia, Ukraine, Belarus, Kazakhstan, Moldova
India
Algeria, Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates
Anything else?
Visit the official Canvas site on Spotify for more tutorials & articles,