This guide will take you through all you need to know about our video transcription service on TRAC, from adding the new Video Transcription model to a search on TRAC and requesting transcripts for content, to filtering for content and getting some insights from transcribed videos.

TRAC’s Video Transcription service allows you to transcribe videos shared on the most popular social media platforms and analyze the content of those videos. This broadens the scope of our audience intelligence solution and allows you to turn the vast amount of video content on social platforms like X, Instagram & Youtube into valuable insights.

The Video Transcription service is a premium AI model that must be purchased before it can be activated in your Team or domain. It is available in hourly packages, ranging from 5 to over 1000 hours, billed monthly. After purchase, you can monitor your hourly consumption directly from the overview dashboard in your platform’s team settings.

Please reach out to your Account Manager or Customer Success to learn more about adding this AI model to your account.

You can monitor your usage in your Team Settings > Overview page, where you can view the number of hours you purchased and how many hours you have consumed from your package. Highlighted in red is a doughnut chart, which displays the consumption in hours, minutes and seconds.

Your transcription hours and data package resets on the same day.

We understand the importance of managing your usage, especially when every second counts. To ensure you keep on top of your usage and there are no surprises, you will be notified by email when you approach your monthly transcription limits. These alerts will be sent to all users who have been set up to receive usage notifications in your team, as well as your Account Manager. If you need to receive usage notifications, please check this with your Account Manager.

To request a video transcript, the content must meet specific criteria - firstly, the video needs to come from a data source that is supported. Secondly, it needs to be in a language that we support - for a list of languages that are supported please see below. Lastly, the piece of content needs to have a video!

More sources are coming in early 2025!

More languages to be supported in 2025.

There are two ways in which you can enable the video transcription model to a search: when setting up a new search, or when editing an existing search.

Unlike other AI models available on TRAC, video transcription is not automatically applied to all your video content in a search - this is an on-demand service, where users have to manually curate and select the content they want to be transcribed. This approach is to ensure that you only ever transcribe the content that you deem relevant and also helps you have better control of your usage consumption.

Currently bulk transcription is limited to 35 videos at a time, with a view to increasing this to 1000 videos next year! To request bulk video transcription, head to the Feed and select up to 35 pieces of content that meet the transcription criteria above. Or to quickly isolate compatible content, you can simply click on the toggle that says “only show transcribable videos” at the top of the results page (right side), as shown below:

Once you’ve isolated the videos that can be transcribed, you can then select which specific videos (up to 35) that you want to transcribe and hit the “transcribe selected videos button” which is at the top of the results page (left side), as shown below:

To request transcription for a single piece of content, head to the Feed and click on a result that contains a video. Or to quickly isolate compatible content, you can also simply click on the toggle that says “only show transcribable videos” at the top of the results page (right side), as shown below:

Once you’ve selected a piece of content, click on it to view the side panel, where you will see the option to transcribe that video. Hit “transcribe” and voila!

Not seeing the transcribe button? Double check the source, language and content type!

When a video transcript is available and has been indexed into your results, we’ll treat it as any piece of text. That means you can use the Filter Panel to look for specific mentions within the transcript! We’ve also added a couple of handy filtering options and visuals to help find compatible content and those you’ve already transcribed on the Feed page.

We’ve introduced a new toggle located on the Feed, which allows you to quickly toggle the results to only show content that can actually be transcribed. This handy toggle removes the need to comb through your feed to find videos that can be transcribed and has taken into account the transcription criteria we have outlined below.

When the “only show transcribable content” toggle is applied we:

We’ve added a new filter option in the filter panel that allows users to filter for successful and failed transcripts. Find it in Filter > Analysis > Video Transcripts

We treat all transcripts the same way as we would any regular piece of content on TRAC. Once a transcript has been indexed and surfaced in your search results, we’ll merge the video’s caption/description with the transcript and then re-analyse the post in its entirety to make sure the analysis and metrics we’re displaying are accurate or need updating. Here’s a breakdown of the extra analysis you can expect from transcripts:

When you transcribe a video, Pulsar will also perform a check on the metrics to ensure that they haven’t changed since Pulsar initially ingested the content. If there are any changes, we’ll automatically update the metrics to provide you with the most recent information.