TRAC: Video Transcripts

TRAC’s Video Transcription service allows you to transcribe videos shared on the most popular social media platforms and analyze the content of those videos. This broadens the scope of our audience intelligence solution and allows you to turn the vast amount of video content on social platforms like X, Instagram Youtube & Facebook into valuable insights.

The Video Transcription service is a premium AI model that must be purchased before it can be activated in your Team or domain. It is available in hourly packages, ranging from 5 to over 1000 hours, billed monthly. After purchase, you can monitor your hourly consumption directly from the overview dashboard in your platform’s team settings.

Please reach out to your Account Manager or Customer Success to learn more about adding this AI model to your account.

You can monitor your usage in your Team Settings > Overview page, where you can view the number of hours you purchased and how many hours you have consumed from your package. Highlighted in red is a doughnut chart, which displays the consumption in hours, minutes and seconds.

Your transcription hours and data package resets on the same day.

We understand the importance of managing your usage, especially when every second counts. To ensure you keep on top of your usage and there are no surprises, you will be notified by email when you approach your monthly transcription limits. These alerts will be sent to all users who have been set up to receive usage notifications in your team, as well as your Account Manager. If you need to receive usage notifications, please check this with your Account Manager.

To request a video transcript, the content must meet specific criteria - firstly, the video needs to come from a data source that is supported. Secondly, it needs to be in a language that we support - for a list of languages that are supported please see below. Lastly, the piece of content needs to have a video!

There are two ways in which you can enable the video transcription model to a search: when setting up a new search, or when editing an existing search.

There are two ways in which video transcripts can be delivered to your TRAC search, on-demand or automatically. On-demand allows you to select the videos that you want to transcribe, whereas auto transcripts will transcribe all compatible videos that are ingested in the search automatically. The options available in the platform will depend on the Video Transcription add-on purchased, please reach out to your account manager to learn more. Video transcripts for your TRAC search can be delivered in two ways: on-demand or automatically.

The "Auto Video Transcriptions" option, found under the Video section on the Analysis page when setting up or editing a search, automatically initiates the transcription process for any compatible video content ingested. The main advantage of this feature is the automatic transcription of videos without requiring manual submission which means you can analyse video content at scale!

This analysis is entirely automatic, transcribing videos immediately upon ingestion. Caution: Be aware that sudden increases in data collection could quickly use up your monthly video transcript hours. If you enable auto transcripts, we highly recommend setting up a KPI alert to monitor for potential data spikes in real-time.

This is an on-demand service, where you have to manually curate and select the content you want to be transcribed. This approach is to ensure that you only ever transcribe the content that you deem relevant and also helps you have better control of your usage consumption.

Currently bulk transcription supports up to 120 videos at a time. To request bulk video transcription, head to the Feed page and select up to 120 pieces of content that meet the transcription criteria. Or to quickly isolate compatible content, you can simply click on the toggle that says “only show transcribable videos” at the top of the results page (right side), as shown below:

Once you’ve isolated the videos that can be transcribed, you can then select which specific videos (up to 120) that you want to transcribe and hit the “transcribe selected videos button”, which is at the top of the results page, as shown below:

To transcribe a single piece of content, head to the Feed page and click on a result that contains a video. Or to quickly isolate compatible content, you can also simply click on the toggle that says “only show transcribable videos” at the top of the results page as shown below:

Once you’ve selected a piece of content, click on it to view the side panel, where you will see the option to transcribe that video. Hit “transcribe” and voila!

We’ve added a new section to the Analysis page called Video Transcription Analysis. From this view, you can now easily monitor the status of all your transcription jobs; from pending to completed, all in one place. Plus, you can instantly access and review videos as soon as they’ve been transcribed, making it faster and easier than ever to work with your content.

When a video transcript is available and has been indexed into your results, we’ll treat it as any piece of text. That means you can use Pulsar's filters to look for specific mentions within the transcript! We’ve also added a couple of handy filtering options and visuals to help find compatible content and to also isolate and find content that you've already transcribed. 

As mentioned earlier in this article, we’ve introduced a new toggle located on the Feed, which allows you to quickly toggle the results to only show content that can actually be transcribed. This handy toggle removes the need to comb through your feed to find videos that can be transcribed and has taken into account the transcription criteria we have outlined below.

When the “only show transcribable content” toggle is applied we:

We’ve added a new filter option in the filter panel that allows users to filter for successful and failed transcripts. Find it in Filter > Analysis > Video Transcripts.

We treat all transcripts the same way as we would any regular piece of content on TRAC. Once a transcript has been indexed and surfaced in your search results, we’ll merge the video’s caption/description with the transcript and then re-analyse the post in its entirety to make sure the analysis and metrics we’re displaying are accurate or need updating. Here’s a breakdown of the extra analysis you can expect from transcripts:

When you transcribe a video, Pulsar will also perform a check on the metrics to ensure that they haven’t changed since Pulsar initially ingested the content. If there are any changes, we’ll automatically update the metrics to provide you with the most recent information.