Learning Outcomes:
Understand audience segmentation using the Communities functionality.
Learn how to access and navigate the Communities section in TRAC.
Discover how to filter data by interest profiles.
Grasp the benefits of using this unique Pulsar functionality.
Different communities within an audience talk about the same topic differently. To enhance your audience insights, we offer the ability to segment your audience and uncover the distinct audiences found in that audience. We are able to achieve this through our seamless integration with StatSocial.
In this article, you'll learn how to use the Communities subpage within the Audience Insights section in TRAC and how this can benefit you, but firstly let's get started on what communities are.
What are Communities?
Communities are distinct segments or groups of people within a given audience that discuss the same topic, but in their own unique ways. By segmenting the audience of your TRAC search, we are able to give you unique insights on the various groups of people taking part in that conversation, to better understand who they are, what they like or what they have a strong affinity for, and therefore what binds that group together, or sets that group apart from the rest.
🚨 Important: You will need a StatSocial subscription in order to cluster your Communities with StatSocial. If you don't have one, please contact your Account Manager.
How to Segment an Audience and Generate Reports in TRAC
Go to Audience Insights > Communities in TRAC as shown below.
Review the audience you want to segment by using the filters above
Name your report.
Click on "Segment Authors" and then let Pulsar handle the rest.
Once your report is ready, you'll be sent an email letting you know you can view your report in Pulsar.
📝 Note: You can segment an audience that has a minimum size of 300 authors; the more authors you segment on, the more complete your dataset will be.
When your report is ready, you'll receive an email notification and be able to view the different audience segments that have been detected within the conversation that you're analysing.
From there, you will be able to click on "Existing Reports" to view any other reports that have been created in your specific search.
Navigating Your Audience Communities
You can access your Communities Reports from the Communities page in TRAC. Once in this page, you can either choose to compare your reports, download your reports or navigate directly to your StatSocial dashboard so that you can view any of your reports in more detail. Pulsar gives you a snapshot of the Communities in your report, whilst from your StatSocial dashboard, you have full access to the report in its entirety.
Every Community we identify in any report is automatically saved as a new audience filter - that's the beauty of this integration! This means if you have a Community about vegans who like chocolate, for example, you can now use this subset of your audience as an ongoing live filter and learn more about what that specific Community cares about, allowing you to have a better understanding of the various groups of people in your search.
We hope you enjoyed reading this article! 📚 If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀