Learning Outcomes:
Learn more about the Demographics subpage within Audience Insights.
Understand the "Active Audience Summary" and its insights.
Know how to use the "Top Locations" and "Top Languages" visuals.
Learn how to utilise the Most Used Keywords in Bios and Top Bio Keyword Segments visuals.
The Demographics subpage in Audience Insights provides valuable insights into those behind the online conversation that you are analysing. Here's more information on how you can use it
Active Audience Summary
The Active Audience Summary visual provides an overview of your active audience; people contributing to the online conversation you're analysing. It includes insights such as the number of unique authors, age demographics, gender split, top interests, top countries, and top languages. Use this information to understand more about the audience behind the conversation you're tracking.
Top Locations & Top Languages
The Top Locations and Top Languages visuals show you where your audience is located and what languages they speak. This information can help you to better understand more about where your audience is based.
💡 Top Tip: Under Top Locations, you have the option to toggle between viewing this at a country and city level. You can also modify your data to concentrate on specific countries or cities. This might be beneficial if you'd like to highlight countries or cities that appear to be emerging areas of interest within the context of your discussion.
Most Used Keywords in Bios
The "Most Used Keywords in Bios" Treemap enables you to visualise what keywords are utilised most frequently in the profile bios of the people contributing to the conversations that you are tracking. This information can help you identify common interests or themes in your audience's bios.
Top Bio Keyword Segments
The Top Bio Keyword Segments visual looks at the top clusters (groups) of authors in your dataset based on the keywords in their bios. Use this visual to identify the main groups of people involved in the conversation and gain insights into their interests and behaviours.
Most Used Emojis in Bios
The Most Used Emojis in Bios visual shows you the emojis that are most prevalent within bios in your dataset. The size of the emojis indicates how prevalent they are. Use this visual to gain insights into the emotions and behaviours of your audience.
Bio Keywords Grouped by Gender
The Bio Keywords Grouped by Gender visual enables you to visualise what keywords are most frequently utilised in the X profile bios of users posting and being collected in your searches dataset, grouped by gender. Use this visual to gain insights into the interests and behaviours of your audience based on their gender.
Bio Keywords Grouped by Location
"Bio Keywords Grouped by Location" allows you to visualise what keywords are most frequently utilised in the X profile bios of users posting and being collected in your searches dataset, grouped by location. Use this visual to gain insights into the interests and behaviours of your audience based on where they're posting from.
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