Learning Outcomes
Learn more about the various components of the search subpage within content insights and how they can help you better understand your audience.
What is Search Data?
Search data refers to the information and insights gathered by analysing search engine queries and trends.
By analysing search data, you can gain powerful insights into the wider conversations around your topics of interest and understand your audience's behaviour and the questions being asked in relation to your conversation.
📝 Note: Search Insights is powered by Google!
Search Questions
The "Search Questions" section provides insights into the most commonly asked questions on Google, based on the keywords you are tracking.
This information can help you understand your audience's concerns and curiosities, allowing you to address them effectively in your content and communications.
📊 Metric Insights: By analysing the questions your audience wants answers to, you can create content and strategies to answer these questions.
Search Comparisons
"Search Comparisons" analyses the keywords you are tracking to reveal what people are searching for when comparing different topics or concepts. Common comparison terms include "or", "vs", "like", and "and".
📊 Metric Insight: Analysing Search comparisons can give you an insight into what your audience sees as being similar to you, your brand, or your product. Use these insights to generate content or strategies that educate your audiences on differences between you and a competitor or similar topics in their mind.
Search Connections
"Search Connections" examines the most searched keywords and phrases that have been framed as connections, such as "with", "is", "to", "for", and "without".
📊 Metric Insights: This analysis helps you gain insight into the relationships your audience is exploring between different subjects or topics related to your keywords, allowing you to better target your audience and anticipate their interests.
Related Searches
"Related Searches" displays the top keywords or phrases that are being searched on Google in relation to the keywords you are tracking.
📊 Metric Insights - By understanding these related searches, you can uncover additional insights into what else your audience is interested in, allowing you to create content that resonates with their needs and interests.
We hope you enjoyed reading this article! 📚
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