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PR & Comms: Content Insights: Entities

Delve into the world of entities within your search to gain valuable insights!

Ashvin Jalabhay avatar
Written by Ashvin Jalabhay
Updated over a week ago

Learning Outcomes

  • Discover the valuable insights you can gain from the entities subpage within content insights.


What are Entities Within the Context of Pulsar?

Entities are specific objects or concepts mentioned in posts or articles.

TRAC automatically identifies and extracts named entities from social media posts and articles, enabling you to track and analyse mentions of particular individuals or organisations effortlessly.

By analysing Entity mentions related to people or organisations, you can gain valuable insights into which entities are most prevalent within the conversation.

You can learn more about Entities here.


Entities Treemap by Data Source

The "Entities Treemap by Data Source" allows you to identify, explore, and understand, the prominent entities within your searches across different data sources. Visualising the most frequently mentioned entities allows you to quickly grasp the main topics or themes present in the data.

πŸ’‘ Top Tip: Using the chart options, you can edit this chart to show top entities attributed to People or Organisations, or edit the data shown to remove uninteresting or irrelevant data points.


Entities Sentiment Word Cloud

The entities "Sentiment Word Cloud" showcases the most prevalent entities within your search with an associated sentiment for each. The size of each entity shown in the world cloud relates to the number of times that hashtags has been used within the conversation.


Entities Emotion Word Cloud

The Entities "Emotion Word Cloud" identifies the most prevalent entities within your search and the attributed emotion score for each. The size of each entity shown in the world cloud relates to the number of times that hashtag (with the attributed emotional score) has been used within the conversation.

πŸ“ Note: Multiple versions of the same entity may be detected, but based on the emotional analysis of the content the entity has been extracted from, may have a different emotion score.

πŸ’‘ Top Tip: You can hover over an entity in the word cloud to see the volume of posts analysed with that emotion. You can also select an entity shown in the word cloud to view related results.


Entity Segments

"Entity Segments" cluster entities commonly used together within your search. Analysing these segments identifies which entities most often appear together, and which are related within your conversation.

πŸ’‘ Top Tip: Hovering over an entity will show you the number of times that entity has been identified and how many other entities it is connected to.


Entities Stream

The "Entities Stream" analyses the usage of the top ten entities in a conversation over a given period. Analysing the entity stream helps detect trends and patterns, and identify which entities are gaining or losing prevalence within the conversation over a period of time.

πŸ’‘ Top Tip: Hovering over a point in the Entity Stream will show you a comparison of the number of times each of the top entities was mentioned at that point in time.


Entities Bundle

The "Entities Bundle" helps you analyse the connections between particular entities within your dataset. This is accomplished by identifying the frequency and proximity of co-occurring entities and presenting these relationships in a visual format.

If a specific entity catches your eye, you can click on it to reveal its associations with other entities. By doing so, you can better understand the relationships between different entities within your dataset.


We hope you enjoyed reading this article! πŸ“š

If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. πŸš€

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