Learning Outcomes:
You will understand how to create a Topics Search using the Search Wizard in TRAC.
You will learn how to tailor your search by specifying details, topics, targets, and more.
A Topics Search empowers you to track your online presence, brand, campaign performance, or specific subjects using a collection of keywords, hashtags, and phrases. This guide will walk you through the steps of creating a Topics Search using TRAC's Search Wizard.
STEP 1: DETAILS
In this section, you will commence your search by specifying the data sources from which your content should be drawn.
Give your search a title.
Select at least one data source.
Choose the Wizard option.
Scroll to the bottom and click the 'Save and continue' button.
STEP 2: TOPICS
This is where you will input Hashtags, Keywords, or Phrases to refine your search. The data sources chosen in Step 1 will determine the fields that appear in this step. You can also use the CSV Uploader to upload terms on any of these sections. The CSV Uploader follows basic rules for using terms in AND or OR.
You can also edit any terms you have already input using the pencil icon next to a term
General Keywords: Input one or more groups of keywords, such as single terms, phrases, or hashtags.
💡 Top Tip: Click on "Keyword Suggestions" on the top-right of the Topics page for a list of Synonyms, Comparisons, Questions, and Prepositions that can help refine your search. Simply copy and paste any relevant terms into the keywords field.
N.B. The suggestions panel currently only supports English terms.
URL Keywords: Enter one or more groups of keywords contained a URL.
Other Term Boxes
If you are using some special sources like Facebook, Pinterest, Instagram, etc, you will see additional keyword boxes appear for these sources. This is because these sources often follow different rules of term query than the traditional sources. These rules will be explained in each of their sections, but if you want to quickly add the same terms to query these sites for, the copy general keywords button exists to make this process smooth.
Exclusions
You have to option to exclude both keywords and authors to further refine your search.
Keywords to Exclude: Exclude posts that contain particular keywords.
Domain or Authors to Exclude: Exclude posts from authors by specifying their domain, e.g, https://twitter.com/elonmusk
STEP 3: TARGET
Specify the Language, Countries, Region, and Media Types for your content to narrow down your search and prevent unwanted mentions.
Countries: Choose locations from which you want your data to originate. If no countries are selected, your search will gather content from around the world.
Regions: Enter specific regions based on your selected country or countries to further narrow down your location. *Note that some sources do not allow region level filtering, and you may be limited in historics (for example, X)
Languages: Select the languages in which you want to collect data. If no languages are chosen, your search will default to collect relevant content in all languages.
X-Specific Targeting
X Content Types: Remove replies, quote tweets, and retweets if desired, or add them back in later.
Real Time Data Sample: Collect a sample of Tweets in real-time that match your query. You can define a percentage of the sample of posts that you want.
💡 Top Tip: Real-time sampling of X data is incredibly useful for searches that will bring back a lot of contents. It will still allow you to spot key themes of a data-heavy conversations, such as football, whilst being friendly to your mentions allowance.
Media Types: Specify the media type you want to collect, such as images or videos. If no content type is selected, your search will collect mentions of all media types.
STEP 4: ANALYSIS
Select one visual AI model, as well as entity and emotion analysis, in addition to our default analysis within our text models.
📝 Note: You can learn more about our analysis models through the following articles:
STEP 5: SUMMARY
Review your search and make any necessary adjustments. Your search will only be saved once you click 'Ok, Create Search'.
💡 Top Tip: Use the sample mentions you receive in the summary to spot any irrelevant content and refine your search accordingly.
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀