SEARCH allows users to search for any news coverage published globally in any language over the past 12 months, in an instant. This unlocks the ability to quantify or qualify coverage existing on a topic as well as locate missed coverage and add it to a shortlist or any of your TRAC searches. This is were the seamless integration with TRAC comes into play.
This article will walk you through the different ways the SEARCH product integrates with TRAC searches. For a general guidance on how to get the best from SEARCH then, check out this article.
How to add content to a TRAC search
There are 2 ways to add content from your search results to a TRAC search:
Option 1: In the search results, you can select one or more items and then add them all to a TRAC Search, as shown below:
Option 2: You can also add an individual item to a TRAC Search by clicking on the item and opening the side panel to view the full detailed content, as shown below:
How to add content to a Shortlist
Similar to the above, you can also add articles from your search results to a Shortlist.
To recap, Shortlists are an intuitive method to manually curate content that holds exceptional relevance for your brand, clients, or chosen topics. Content in Shortlists can then be added to Coverage Reports, so you can share the most relevant articles and posts to your stakeholders. More info around Shortlists can be found here.
The integration with Shortlists is a powerful way that allows you to share new content that you've discovered from the SEARCH product straight to your Coverage Reports.
Here's how:
Option 1: In the search results, you can select one or more items and then add them all to a Shortlist.
Option 2: You can also add an individual item to a Shortlist by clicking on the item and opening the side panel to view the full detailed content, as shown below and then clicking 'Add to Shortlist'.
Some Considerations
License and Copyright rules will remain intact therefore the ability to add any content to TRAC or a Shortlist that falls under these rules will be disabled for any users who do not have full authorised access.
Users can only add content to their existing TRAC searches provided the searches in question are collecting the relevant data sources selected. Put simply, if you want to add an Online News article you’ve found on SEARCH to your TRAC search, that TRAC search should have already been collecting data from Online News, as part of the monitoring setup. Or, if you select 1 Print News and 1 Broadcast item, you can only add them to TRAC Searches that have both Print and Broadcast data sources enabled. TRAC Searches which don't have the matching sources will not be listed.
Metrics and enrichments of content are not available on SEARCH, apart from language and location. Any further enrichments and metrics are available only after a piece of content has been added to a TRAC search or a shortlist on TRAC.
To avoid duplication, you will be notified if content from SEARCH is also appearing in your TRAC searches already, which is useful to avoid double counting your usage.