We are excited to announce the release of SEARCH, a new product that allows Pulsar customers to instantly find and discover news coverage about any topic, brand or initiative. Initially focused on helping comms professionals find missing media coverage and discovering news stories, SEARCH offers a lightning fast search experience that gets us one step closer to the Universal Scope we’ve promised you with Pulsar 3.0. If you want to learn more about SEARCH, then you've come to the right place, so keep reading!
What is SEARCH?
SEARCH offers an instant search experience that is focussed on media coverage. It taps into a global news firehose across all countries, languages and media sources - Online News, Print News, TV, Radio and Podcasts.
This will be the first of many new Pulsar instant data and analytics products, offering hi-fidelity results, not a sample or the top results, so rest assured that 100% of every single item matching your query is delivered instantly. This unlocks the ability to both quantify and qualify the coverage available for a given topic, as well as quickly find missing coverage from your media monitoring on TRAC. And as if that wasn’t enough, SEARCH interfaces with TRAC, which means users can instantly add any content they locate to their Coverage Reports or searches on TRAC.
So, how can SEARCH help me?
SEARCH has been designed to enrich your search experience with your needs in mind. Leverage the various advantages offered by SEARCH, such as:
Quantify the scale of coverage around a particular topic before diving into extended monitoring.
Qualify the type of coverage around a particular topic to get a sense of what is being covered and by whom.
Plug in gaps in your TRAC monitoring coverage that might have resulted in an inefficient boolean.
Providing additional coverage in your TRAC monitoring in instances where you do not want to change your overall search setup. This means you can quickly react to changes in the media landscape, such as global news or crisis not initially part of your TRAC search scope.
Provide additional insights in your Coverage Reports.
Key Features and Functionality
SEARCH offers a delightful and intuitive user interface, taking cues from the everyday tools you use. It comes packed with some neat features to help you quickly find the coverage you are looking for. You can expect the following features in this release.
Enhanced global searching capabilities
With SEARCH, you’ll be able to find media coverage from anywhere in the world, at the click of a button, gaining access to the vast number of media outlets Pulsar has partnered with for your convenience. Search for news articles, TV and radio segments, print clips and even podcasts, by simple keywords and phrases and instantly find the coverage you’re looking for. Use filters such as location, data source, and date range, to drill down to the relevant content that meets your search criteria.
Integration with TRAC
We acknowledge that sometimes coverage can be missed, or a client may change their mind and want to expand the scope of a given topic they are already monitoring on TRAC. Well, we've got you covered, as our new SEARCH product directly interfaces with TRAC! This means you can add content you discover from SEARCH to your TRAC monitoring or existing Shortlists. This is a nifty way for plugging any gaps in coverage, as well as sharing that coverage with your stakeholders, via Coverage Reports!
Accessing the SEARCH product
SEARCH is available for all existing Pulsar clients at no additional cost to your current contract. From the Launchpad click on the Pulsar 3.0 button as shown below.
You will see the SEARCH product on the left side navigation bar in the new Pulsar 3.0, ready for you to explore!
To learn more about using the new SEARCH product, head on over to our next article.