We are excited to introduce Public Narratives to our Narratives AI product, a new way to understand narratives that emerge and evolve within public conversations online. This new view of Narratives draws insights from social media data, allowing you to better tap into the public discourse and discern how the media coverage of specific topics differs from how the public discusses the same topics. X (formerly Twitter), is the first social data source available in Public Narratives.
Key Features of Public Narratives:
With X as the initial source, Public Narratives are detected from a massive sample of millions of unique daily posts and replies, surfacing narratives that represent all global conversations on X.
Using our advanced clustering, Public Narratives can identify both niche and trending public conversations by detecting meaningful interactions between posts, ensuring a comprehensive view of global discussions on X.
Our models are fine tuned to understand nuanced connections between posts, providing insights into deeper patterns and relationships within public discourse.
Public Narratives from social data are clustered separately from the Media Narratives coming from news data, so you can detect emerging public trends and shifts in public opinion before they hit mainstream media.
Track the life cycle of a narrative on X, from its early mentions to widespread discussion, offering a deeper understanding of how public opinion and conversation evolves over time.
What Makes Public Narratives Unique?
Public Narratives are derived from the raw, organic conversations occurring on public platforms like X, reflecting the pulse of real-time social discourse. By separating public narratives from traditional news media, we account for the unique structure, tone, and engagement style of online conversations, giving you deeper, more accurate insights.
What You Can Do with Public Narratives:
Optimize Social Media Campaigns: Tap into the social and cultural undercurrents - what we call Narratives - that shape public opinion. By understanding these underlying drivers, you can refine your strategies to resonate more deeply with audiences and maximize engagement.
Identify Emerging Conversations: Track and identify trending Narratives across X to anticipate shifts in public opinion. These Narratives not only influence perceptions but also have tangible behavioural and financial consequences, helping you inform your marketing, public relations, and decision-making strategies with foresight
Understand Media Bias: Examine Narratives within both public social media conversations and traditional media coverage. Although these data sets are separate, analyzing them individually allows you to compare how a narrative is represented in the news media versus how it is perceived in social media, highlighting contrasts in public opinion and potential biases.
Navigate Cultural Shifts: By tracking public narratives, you gain an understanding of where public opinion is headed next, enabling you to align your campaigns with emerging cultural trends.
Important notes
Public Narratives from X contain far more data than traditional news narratives, with a higher volume of content available for analysis.
Public Narratives are sourced with minimal filtering to maintain the integrity of organic conversations. As a result, some explicit or offensive content may be present.
Our Public data set includes historical content from X dating back to January 2023.
We love your feedback, and chatting with us in the bottom right corner is the perfect way to do so. Let us know how Narratives AI is working for you, and if there's any enhancements you want to see in the future!