We are excited to announce the beta release of Narratives AI, a new powerful search experience for the real-time web, which is now availbe for beta access.
Narratives AI is a new media research tool acessible from the launchpad. It revolutionises the way professionals in PR and Marketing understand and navigate the ever-changing social and media landscape. Narratives AI provides valuable insights into evolving narratives, enabling you to refine strategies, align campaigns with key conversations, manage reputation, and capitalise on emerging trends.
What is Narratives AI?
Narratives AI is an innovative tool that detects, summarises, and visualises narratives emerging from millions of conversations across social and news media. By clustering related stories and topics, Narratives AI provides a comprehensive view of prevailing discussions on any topic imaginable, which you can explore using a simple search experience. Using advanced clustering algorithms and LLMs, Narratives AI helps you to understand the structure and evolution of narratives, enabling you to make informed decisions and stay ahead of trends.
Why Narratives AI?
Four reasons:
No individual opinion is individual. Every opinion is rooted into social and cultural undercurrents that shape, drive and inform that opinion. Understanding these undercurrents means understanding where public opinion is going next. We call these undercurrents Narratives.
Narratives don’t only shape perceptions, they have tangible behavioral and financial consequences. For example: the idea that a market crash is usually followed by a bull run is a narrative, nothing guarantees an up will follow a down and yet we believe it. And so when a crash happens we buy stocks with the expectation of an upcoming bull run. Understanding the narrative can help us predict how societies will behave and how they’ll spend their money.
Since the web 2.0 evolution, the web is not a static place anymore, information changes by the second, at the hands of billions of people. And yet, none of the search engines available are able to capitalize on the speed at which information changes and swarms of beliefs and opinions emerge. Narratives AI is a search engine for the real-time web.
Most people working in marketing, PR and insight would benefit from tapping into the changing swarms of culture. Yet very few are skilled enough to handle data analytics. Narratives AI makes it possible to leverage media and social data with zero data and analytics knowledge.
How can Narratives AI help me?
Effortlessly identify key narratives from social media and news coverage
Track narrative evolution over time by analysing historical data, enabling you to stay ahead of trends and adapt your strategies accordingly
Understand media type-based insights by seeing how the same narrative evolves over time in social versus media and how it is discussed differently on different platforms
Visualise narrative insights in a visually compelling and intuitive manner, using charts and interactive visualisations to showcase the prevalence, evolution, and hierarchy of narratives
Key Features and Functionality
Simple Search and Discovery
Find what you're looking for in seconds, despite the massive dataset. Our search engine is designed to make it incredibly easy to find narratives about any topic, across millions of articles, tweets, and media outlets. Just type in your query, select the media type and date range and we'll do the rest. Whether you're looking for insights on a specific brand, industry, or social movement, our search experience makes it easy to find what you need.
Trending Conversations and Key Insights
When you search for narratives, the results page gives you instant insights into the conversations forming the narratives around your search by showing you how the interest in the narratives matching your query are trending over time. We know it can be time consuming to analyse and decide what information is worth paying attention to, so we display the most important narratives for you first, listing them by what is most relevant to your query and what has the biggest impact in that space.
Narrative Overview and Evolution
Uncover the full conversation behind a narrative by exploring it in the detailed view. The detailed view includes a full summary outlining the key messages in the narrative as well a trend visualisation to give you a pulse on its popularity over time.
You can also explore the selected narrative in context of the overall discussion and visualise the full evolution over time with our interactive Sankey diagram. This will help you to gain a richer understanding of how the narrative started, where it is headed and any key tangents that split from the discussion.
Beta Release Notes
Important details to keep in mind about the Narratives AI during beta release:
Data scope: This initial release focuses on Global News data in English only. Following releases will include X, Reddit, and more. We’ll share a timeline soon!
Data is collected and processed in real time, but you can also go back in time up to Jan 1, 2023.
Data availablity: While data is collected and processed in real-time, you can also access historical data dating back to January 1, 2023.
Narrative frequency: New weekly narratives will be released every Wednesday, covering the previous week (Monday to Sunday).
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀