Narratives AI is a tool developed for detecting, summarizing, and understanding the narratives emerging from millions of conversations across social and news media, on any given topic. By clustering related stories and topics, Narratives AI provides a comprehensive view of prevailing discussions on any topic imaginable, which you can explore using a simple search experience. By leveraging advanced clustering algorithms and LLMs, Narratives AI helps you understand the structure and evolution of narratives, enabling you to make informed strategic decisions, and to stay ahead of trends.
To learn more about Narratives AI read our official announcement here.
Accessing Narratives AI
Narratives AI is Pulsar's latest product available for clients who have been granted access from their Pulsar launchpad. Once you're in, you'll have access to search for narratives on any topic, event, brand, person, and so much more!
Don't have access yet ? Reach out to your Account Manager or CS team to discuss how to get access!
Searching for Narratives
Enter a search query – Searching is simple and straightforward - use keywords or a combination of keywords, using boolean operators like (AND, OR, NOT) for more specific searches.
Select if you are interested in public discourse or mainstream media. Public narratives currently come from X data with other social data sources like Bluesky, Threads, Facebook and Instagram coming in the near future. Media covers all the global online news sites.
Choose a date range – Select a time period for the search - you can search for a maximum of 12 months at a time, going back to Jan 1st, 2023.
Click Search – Run your search and let Narratives AI do the rest!
Understanding your Search Results
What are Macro & Micro Narratives?
Macro Narratives have a broad focus and are generally longer running. Select Macro to view and understand broader trends, patterns, and shifts in the conversation over time. Macro Narratives are perfect for analysing long-term trends and understanding thematic arcs.
Micro Narratives have a narrow focus and are often shorter in duration. Select Micro to identify conversations focused closely around a specific event, issue, or topic. Includes data up to the previous day. Micro Narratives are best for real-time conversations or niche topics over short periods.
Currently both Micro and Macro Narrative views are available when searching for narratives in the mainstream Media, whilst if searching for Public narratives, you only get the Macro Narratives view.
What is a Narrative Briefing?
The Narrative Briefing is a succinct summary of the top 100 narratives related to your search query, offering a concise briefing of the narratives related to your topic. The Narrative Briefing identifies the key themes, topics and trends in the top narratives to create the summary, thus providing an overview of the narrative landscape.
What is Interest Over Time?
When searching for narratives in the media, this chart shows you the daily and weekly media interest in the narratives related to your topic. And when searching for narratives in the public, this chart shows you the daily and weekly public interest in the narratives related to your topic. Interest is represented on a scale ranging from 0 to 100. A value of 100 is the peak interest, whilst a value of 50 means that the total interest in the topic is half as popular. A score of 0 means there was not enough data for your search query to measure interest.
What are Narrative Themes?
Narratives AI identifies and ranks the Top Themes found in the narratives related to your search query. To get the top themes, we analyze the top narratives in your search query by volume and then group them by similarity, into distinct themes. The interest in a theme is represented as a % and is calculated by comparing the number of narratives in that theme, to the total number of narratives that have been analysed to generate the top themes. Clicking on the drop down icon on each bar chart will give you a succinct summary of what the theme is about.
Narratives AI also gives you a view of the Distribution of top themes and their underlying Narratives. Each coloured group represents a Theme, and the nodes or circles within the coloured group are individual Narratives. The size of a Theme reflects its overall level of interest, so bigger means more interest. And within each Theme, the largest circles or nodes represent the most prominent Narratives, often found at the centre of the bubble.
What is in the list of Narrative Results?
This table lists the narratives related to your query, ranked by relevance. A narrative is a cluster of statistically similar news or social content, which describe an event, theme, person or story over a period of time. Narratives can be long-running like "Gun control", perennial like “Stock market booms and crashes”, or short-lived like “Elections 2024”. The “Size” of a narrative shows how large it is in comparison to other narratives in your search query. You can also use the tabs across the top of the table to view the narratives grouped by theme, and then ranked by relevance.
Click on a narrative for more details or use the "Why did this match my search?" feature to understand how the narrative is connected to your query.
What is the Size score?
The “Size” of a narrative shows how large it is in comparison to other narratives in this search. It is a 1-100 scale based on the amount of content contributing to each narrative within your selected search date range, compared with the total amount of content that is part of all conversations matching your search.
Narrative Growth
The percentage of change measures how much a narrative's significance has increased or decreased within your search and specified date range.
How it Works:
The narrative's size score is calculated as a percentage of the total volume of search results for each day (if you are searching micro data) or week (if you are searching macro data) .
The percentage of change is then calculated by calculating the shift in size throughout the entire time range.
Now that you've completed this guide, start exploring your Narratives in more detail and discover the under currents shaping media and public opinions. Click on the button below to learn more about the wealth of information that's available for each narrative that you detect in Narratives AI.
We hope you enjoyed reading this article! 📚 If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀