We’re thrilled to announce that Narratives AI has officially launched! This is a groundbreaking moment for Pulsar that reflects months upon months of research, user feedback, and innovative thinking. This revolutionary product brings together many of the advancements introduced during the Narratives AI Beta phase, resulting in an impressive array of new features and enhancements.

But before we dive into what’s new, let’s take a moment to reflect on the journey that brought us here. It all started back in May 2024, when we launched Narratives AI in Beta to a select group of Pulsar clients. From that point onward, we’ve gathered invaluable insights, listened to user feedback, and continuously improved the product, paving the way to today’s full launch.

Narratives AI is a tool developed Narratives AI for detecting, summarizing, and understanding the narratives emerging from millions of conversations across social and news media, on any given topic. By clustering related stories and topics, Narratives AI provides a comprehensive view of prevailing discussions on any topic imaginable, which you can explore using a simple search experience. By leveraging advanced clustering algorithms and LLMs, Narratives AI helps you understand the structure and evolution of narratives, enabling you to make informed strategic decisions, and to stay ahead of trends.

Four reasons:

Now, let’s take a closer look at the exciting features and improvements that make Narratives AI a game-changer in the insights space.

Find what you're looking for in seconds, despite the massive dataset. Our search engine is designed to make it incredibly easy to find narratives about any topic, across millions of news articles and social conversations. Just type in your query, select the media type and date range and we'll do the rest. Whether you're looking for insights on a specific brand, industry, or social movement, our search experience makes it easy to find what you need.

Understand Narratives from a macro or micro view. Macro Narratives have a broad focus and are generally longer running, therefore perfect for understanding broader trends, patterns, and shifts in the conversation over time. Micro Narratives have a narrow focus and are often shorter in duration therefore ideal for identifying conversations focused closely around a specific or niche topics or events.

Every search provides a Narrative Briefing, which is a succinct and concise summary of the top 100 narratives related to your search query. The Narrative Briefing also takes into account the key themes and trends in those top narratives, giving you an instant overview of the nature of the conversation surrounding your topic. Whether you are a journalist or researcher, the Narrative Briefing can be useful in a number of ways:

Narratives AI identifies and ranks the Top Themes found in the narratives related to your search query. To get the top themes, we analyze the top narratives in your search query by volume and then group them by similarity, into distinct themes.

Narratives AI also gives you a view of the Distribution of top themes and their underlying Narratives. Each coloured group represents a Theme, and the nodes or circles within the coloured group are individual Narratives. The size of a Theme reflects its overall level of interest, so bigger means more interest. And within each Theme, the largest circles or nodes represent the most prominent Narratives, often found at the centre of the bubble.

Whether searching for narratives in the media or public, get a view of the daily and weekly media interest in your topic. Interest is represented on a scale ranging from 0 to 100. Look for consistent high interest, whether in the media, public discourse, or both as this signals a topic’s widespread relevance. Sudden spikes or dips are also key indicators, revealing moments that may have triggered a shift in attention. Exploring these patterns can help you understand how and why the discussion around a topic is changing.

Get the complete list of narratives related to your topic, ranked by relevance, and understand the significance of each narrative, i.e. how large it is in comparison to other narratives in your search query. You can also use the tabs across the top of the table to view the narratives grouped by Theme, and then ranked by relevance. Click on a narrative for more details or use the "Why did this match my search?" feature to understand how the narrative is connected to your query. This is an AI-Driven explanation to help you understand why the subject you're searching fits into a narrative.

Get the full picture for each narrative by exploring it in the detailed view. The detailed view includes a full summary outlining the key messages in the narrative as well as a trend chart to give you a pulse on its popularity over time. You can also explore the narrative’s evolution using our interactive alluvial visualization that uses flow-based graphics to showcase the evolution of a specific narrative over time, as well as its relationship with other narratives (related narratives). Using the chart will help you discern how the narrative formed, where it is going and where it merged or split into multiple sub-narratives, over time.

The Top Content chart allows you to immerse yourself in the conversation and understand the specific conversation that generated the narrative. This can also be useful for creating the right content or messaging for your campaigns. By default, the content samples will be filtered by your search query from the search page to show you the most relevant part of the narrative based on the original subject you were looking for.