Pitching Opportunities on Qwoted is the most proactive way to secure media coverage for you or your clients. Why pitch in the Qwoted platform?
Thousands of reporters, producers, and writers from top publications use Qwoted in their writing process to find expert commentary. Qwoted connects them with this expertise in a few ways, one being our Requests feature. Here’s an article that explains more about how Qwoted’s Request feature works.
Finding Opportunities
Your homepage is a great place to start as it surfaces opportunities matched to keywords in your (or your client's) profiles and past pitches. You'll see a section called "Opportunities" that defaults to showing you relevant and recent requests at the top.
You can also head to the Opportunities page to browse or search on your own. The feed is sorted by newest first, so recent requests are always at the top, whether they are relevant to you or not.
Need to narrow things down? Use Advanced Search to filter by request type, status, medium, region, hashtags, publication, and more — including a filter for top publications only.
Understanding the Opportunities
The publication/medium, deadline, and the type of expertise required are all visible when initially viewing the Request.
Fee Based Opportunities
Some requests come with a cost to be featured. These are marked with a red "Fee-Based Opportunity" label so you can spot them easily.
Any payment is handled directly between you and the journalist or producer. Qwoted isn't involved in that transaction.
How Does Unlocking Work?
After reviewing the details of a source request on Qwoted and deciding that it’s relevant to you or your client, you must “unlock” the opportunity. Unlocking an opportunity will require you to spend a pitch credit, whether you end up submitting the pitch or not.
Unlocking will also allow you to view the identity of the Media user who submitted the Opportunity. By design, we provide all of the details you need to make the decision to pitch the opportunity upfront, outside of the reporter's name (the publication, what expertise the reporter needs, etc. are all provided before unlocking). Therefore, we recommend not unlocking an Opportunity unless you intend to pitch it. Reporters enjoy using Qwoted because of the control it enables them over incoming messages (i.e. it helps them to avoid "PR Spam"). The reporter's name is hidden behind the “Unlock” process to help facilitate this control.
You’ll be able to see how many pitches you have remaining for the month when deciding whether to unlock the opportunity. If you’d prefer a bigger bank of pitches, check out this link to view our paid plan options.
Click here to learn more about the different types of opportunities on Qwoted.
Unlocking Multiple Pitches Without Submitting
You cannot unlock multiple opportunities without submitting a pitch.
If you unlock multiple opportunities in a row without completing/submitting a pitch, our system can identify this behavior as potential scraping of reporter contact information, which can trigger a disablement. Learn more in our Community Guidelines.
How to Unlock
You will want to select the link to the opportunity:
From there, you will scroll down and see the option to 'Pitch Now':
For Self Representing Experts
Select your name under "Who would you like to introduce?
For PR Reps
Select either "Expert" or "Product" then locate the name of the person/product you'd like to pitch and select "Attach"
If you have pitched the expert before, their name will show up in the results. Clicking on the Source profile will also bring up previous pitch templates that you have used, so you don’t have to start from scratch.
You can attach files such as whitepapers, certifications, and other documentation to support your pitch if needed.
Pitching a New Expert
If you haven’t had a chance to create any Source profiles yet, no fear, you can click the “Add a New Expert” button to create one on the fly. You can always finish configuring the profile later.
If you have teammates on the Qwoted platform, be sure to check with them to see if they have created a profile for your client. If they do, learn how to have them add you as a representative here. Otherwise, you will be creating a duplicate.
Auto Summarize Option
Selecting "Auto Summarize" will allow Qwoted to summarize your pitch submission for other relevant media users to view, and to then contact you if they are interested in hearing more. These amplified pitches will appear in the source profile under the 'Recent Commentary' portion of the profile. Learn more about that here.
Submit
Hit submit! Your pitch will be delivered instantly to the Reporter’s Qwoted inbox, which they’ll be notified about in real-time via an email alert.
Once you’ve submitted, be sure to check out the post-pitch page and requests feed for other relevant opportunities to pitch.
Pitching FAQs:
Need to edit your pitch? This can be done within 24 hours of your pitch submission. Here’s an article explaining how to do it.
Want to see your past pitches? You can view any previously submitted or draft pitches, by clicking “My Pitches” at the top of your Qwoted Dashboard.
Need some guidance around pitching? Read up on best practices for pitching requests, like what to include in a pitch, ideal pitch length, and more. Check out our blog for additional tips and tricks.
Need more credits? Explore our paid plans to identify opportunities that are easiest to convert by accessing more data and insights, such as the number of pitches submitted, and whether the reporter has read or replied to any messages.
Can I follow with a reporter? You cannot follow up with the reporter unless they have responded to your original pitch. We do this to prevent inbox overload for the reporter and limit it to those they are ready to move forward with.
Can I submit multiple clients to the same opportunity? Have multiple clients you want to submit to the same Opportunity? Currently, Qwoted only allows you to attach one Source profile to a pitch. A workaround for this would be to mention the second Source in the body of your pitch, and if the Media user replies to your pitch, more information can be shared.











