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Why can't I send my SMS campaign?

If your texting campaign won't go out, it is almost always because one of the required pieces is missing or a limit was hit. This article walks through every check Raise More runs before a texting campaign can be sent, so you can find the one that is blocking you.

The texting campaign editor is a set of steps: Campaign Name, To, From, Body, Send time, and Review and Send. To send, open the last step by clicking Finalize. The button there reads Send (or Schedule if you have set a future send time), followed by the recipient count in parentheses, for example Send (1,240).

The campaign must still be a draft

You can only send a campaign that is in draft status. Once a campaign has been sent or scheduled, the editor switches to a read-only view and you cannot send it again.

If the campaign is scheduled and you want to change it, open it and click Unschedule and Edit. This reverts the campaign to a draft so you can edit and send it again.

Save the draft first

The send and test buttons only appear after the campaign has been saved. If you have not saved yet, the Review and Send step shows a Save a Draft button instead. Save it, then the send options appear.

Fill in every required field

A texting campaign cannot be sent until all of these are filled in:

  • Campaign Name

  • Body (the text message)

  • From (the number the text is sent from)

  • To (the target audience)

If any of these is empty, you will see an error such as "From phone number is required", "Texting campaign text message is required", or "Texting campaign field 'To' (target audience) is required". Go back through the steps in the editor and complete the empty one.

Your message must include an opt-out phrase

Every text campaign body must contain the word stop or end somewhere in the message. This is a compliance requirement so recipients can opt out. If your message does not include one, you will see this error when you try to send:

> Your message must include a compliant unsubscribe phrase with the word 'stop' or 'end' such as: 'Reply STOP to unsubscribe.' or 'Stop2End'

Add a line like Reply STOP to unsubscribe. to the bottom of your message and try again.

Keep the message under the character limit

The text message body cannot be longer than 1,600 characters. If you go over, the Body step shows "Message exceeds the 1600 character limit. Please shorten your message." Shorten the message to send.

Pick a sending number that is approved for texting

In the From step, the sender dropdown only shows caller IDs that are approved for texting (10DLC approved). If the dropdown is empty or does not show the number you expect, that number is not yet cleared for texting.

To add or set up a number, choose Add caller ID… from the dropdown, or go to the Caller IDs page. Getting a number approved for texting can take time because it goes through carrier registration. If you have a number that should be approved and it is not showing up, contact support.

Check your audience

A few things about the To audience can block a send:

  • No audience defined. If you have not set a target audience yet, you will see "Please define a target audience in the 'To' step above." Build your audience filter first.

  • Audience query error. If the audience filter cannot be counted, the send button is disabled and you will see "Error loading audience count. Please fix your audience query." Edit the filter so it is valid.

  • Audience count still loading. If the recipient count is still calculating, wait a moment. Trying to send too early shows "Audience count is still loading. Please wait before sending."

  • Sending to everyone. If your filter has no rules, you are targeting every contact in your database. Raise More will warn you and ask you to type everyone to confirm before it will send.

Recipient limits on temporary texting-only numbers

Some temporary texting-only caller IDs have a per-campaign recipient cap. The soft limit is 200 recipients and the hard limit is 300. If your campaign is above 200, you will get a warning asking you to confirm before sending. If it is above 300, the send button is disabled and you must reduce your audience before you can send. Fully approved numbers do not have this cap. If you need a higher limit, set up a fully approved number on the Caller IDs page or contact support.

Scheduled sends: timing rules

If you are scheduling instead of sending now, the scheduled time has rules:

  • It must be at least 10 minutes in the future. Too soon and you will see "Invalid scheduled time. Must be beyond 10 minutes from now, to avoid accidental time selection."

  • It must be within the next 2 weeks. Further out and you will see "Invalid scheduled date. Must be within next 2 weeks, to avoid accidental date selection."

Pick a time inside that window.

Bulk texting may be turned off for your account

If bulk texting is not enabled for your organization, you will see "Bulk texting is disabled for your organization -- please contact support to opt into this feature." Contact support to turn it on.

Try a test text first

Before sending to your whole list, use the Send Test Text button next to the send button to text yourself a copy. This is a quick way to confirm your message, sending number, and opt-out phrase all look right.

Still stuck?

If you have checked everything above and the send still fails with "Error sending texting campaign. Try again", try once more, then reach out to support with the campaign name so the team can look into it.

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