Adding links in the email editor
The email composer uses a drag-and-drop editor. To add a link to any text or button block:
Click the text or button element you want to link.
Select the text you want to make clickable (for text blocks) or edit the button's link field (for button blocks).
Paste or type the destination URL in the link field that appears in the right-hand panel.
Repeat for as many links as you need. There is no limit on the number of links per email.
You can also insert a pre-styled button block from the left-hand content panel and set its URL in the same way.
The unsubscribe link
Every email is required to include an unsubscribe link. Insert the merge tag {unsubscribeLink} anywhere in the body. The editor provides this in the merge tags menu. The system will not let you schedule or send an email that is missing this tag.
How click tracking works
When your sending domain has click tracking enabled, links in the email are automatically wrapped by the email delivery provider so that clicks can be counted. No extra steps are needed in the editor.
Each time a recipient clicks any link in the email, the delivery provider sends a click event back to the system. That event increments the Clicked counter on the campaign.
Click tracking is per-recipient, not per-link. The system records whether a given recipient clicked at least one link, not which specific link they clicked or how many times.
Viewing click results
On the campaigns list page, the Clicked column shows the total number of recipients who clicked at least one link. Clicking that number takes you to a filtered contact list showing every person who registered a click on that campaign.
The contact list shows standard donor profile data (name, phone, email, and so on) for each person in the clicked segment. You can use it to follow up with those contacts or export the list.