There are many ways you can use Realync throughout the resident lifecycle, from the first touchpoint to move-in day, to the move-out process. Here is a summary of the different stages of the Resident Lifecycle through the Prospect segment with a few examples of how you can use Realync to improve communications at each stage. đ
Online Search đ
Online Search đ
The vast majority of renters today begin their search online. Video is a great way to capture their attention right from the start. Here are a few ways you can incorporate Realync into your property website:
Embed video tours of floor plans, amenities, neighborhoods, etc.
Add a call-to-action (CTA) offering a Live Video Tour.
Inquiry đ€
Inquiry đ€
When a prospect reaches out for more information about your community, use video to give them a sneak peek, or even to get a sight-unseen lease.
If they decide to schedule a tour, make sure to send in advance any videos of floor plans that might fit their criteria, along with videos of amenities they may have expressed interest in.
If they arenât able to physically tour, recommend a live video tour instead.
Visit (or Walk-ins) đ¶
Visit (or Walk-ins) đ¶
Itâs showtime! This is maybe the most impactful interaction you will have with prospective residents. They get to see your community in person, meet you and the team, and you have an opportunity to wow them by providing great service and being as helpful as possible. Video is a great way to help them make the most of their visit!
Save time by using video to help narrow down options before leaving the office to start the tour.
If you canât physically tour the floor unit or floor plan they want, use a video to show them what it looks like.
If there are other decision-makers who couldnât make it, offer live video as an option to bring them into the conversation.
If someone walks in, but you are unable to provide a tour due to being short-staffed or nearing the office closing, ask if theyâd like to schedule an appointment, then ask for their email so you can send them videos in the meantime. Capitalize on their interest in the moment!
Follow-Up đ
Follow-Up đ
After a visit, itâs important to have an engaging and helpful follow-up to move the prospect closer to applying.
Include videos of floor plans and amenities they loved.
Add a personal âthank youâ video from yourself/your team, including instructions on the next steps, such as how to apply online.
When prospects view your videos, you will be notified in real-time that they are watching them. Use this information to time your follow-up well.
If you sent multiple videos, youâll be able to see which one(s) they viewed the most, which might give you some insight into what they are most interested in or will have questions about.
Re-Tour đŻ
Re-Tour đŻ
Repeat tours can be effective, but also time-consuming for your team. Sometimes, all the prospect needs is a quick reminder of what they saw.
Re-share videos to provide a convenient way to answer their questions.
If there are other decision-makers who couldnât make it, offer live video as an option to conveniently tour together.
Application đ
Application đ
Congrats - the prospective resident has fallen in love with you and all that your community has to offer! You have a ton of momentum with them, and theyâre really excited about moving in. Unfortunately, filling out an application isnât very exciting and can be confusing. Not to mention, they may still be searching and applying at other places. Use video to help push prospective residents through this stage.
Send a video explaining the application process (what theyâll need, how long it will take to fill it out when they should hear back, etc.).
Consider sending a video teasing what their life will be like after they move in.
FOMO is real!
Lease Signing đ
Lease Signing đ
You did it! The lease is signed, and now itâs time to prepare the new resident for move-in. Moving day is both exciting and stressful, so letâs try to eliminate as much of that stress as possible. Send every new resident a move-in video with information such as:
What to bring
Where to park the moving truck
Encourage them to share with movers!
How to use freight elevators
Video of unit
Having a video of their new home can be helpful when theyâre shopping at IKEA and trying to determine what to buy.
âGet excited about your new home! We canât wait for you to be part of our community!â đ
