Even in this day and age when we have a lot of people who are on social media and actively doing Facebook Live and Instagram Stories, we definitely still see some of that hesitancy to hop on a live video stream. Whether that’s because of shyness on camera, feeling like they don’t have time, or scared of the wifi or LTE dropping, the fears are real.

The first thing that we want to remind everyone is that our industry still pushes super hard to have prospects come in and tour, and when those prospects walk through that door, they are going to see you, hear you, and interact with you. This is truly no different than being online and connecting with a prospect versus having someone walking through that front door. You are going to meet at some point and you don’t get to hide behind anything then, so just embrace it and treat it similarly how you would with someone walking through your front door. 👋

If your fear is about the quality of the live stream, our biggest recommendation is to practice! The Realync platform allows users to host as many Live Tours as they want or need, so take all the time needed to walk the tour path, the unit, the amenities, and try it out first. Practice makes perfect! Members of our Client Success team are happy to do a practice Live Tour or Live Session with you at any time! Just email support@realync.com! 😊

At the end of the day, one of the biggest keys to success with live video tours for your apartment community is simply to start offering them. As soon as someone calls in and you identify they aren’t able to come in for a tour quickly, offer a Live Tour instead. The prospective resident does not have to download Realync, sign up, or sign in. They simply click the link they receive when you schedule the tour and they are instantly in the live tour with you from whatever device on their web browser they have. Prospects likely will not think to ask for a video tour of the property and will take whatever you offer to them. So, step out and offer live tours. By doing so, you’ll be sure to get to that application faster. Remember, offering live tours frequently will get you to lease application quicker. It’s not up to us to decide what someone can or can’t do, or what they do or don’t want. It’s up to us to offer the opportunity.