Collaboration is the key to achieving success, and at Realync, we have witnessed the profound impact of strong corporate support on communities achievements with Realync. Let's champion this teamwork for success! 🏆
As a Portfolio Manager, how can I assist with adoption amongst my teams?
Incorporate Realync Training into your New Hire Onboarding Structure.
Get L&D department involved & create an internal Resource Center with Realync Resources.
If you have signed up a team to utilize Realync, send communication to your teams letting them know that Realync is a new tool that they are expected to use and give them some standards of which you expect them to utilize the platform.
Incorporate Realync within your marketing plan and include the site teams in your ideas so they can add creative content through Realync videos to help execute your vision.
Host competitions between sister communities within your region.
Share the most viewed video from your monthly usage email to your region to provide inspiration and promote usage!
A great way that you can get involved as a Portfolio Manager is by assigning “Tasks” within the communities Realync accounts to make sure they are in line with your Marketing Plan initiatives during onboarding!
Host meetings with your team to discuss success stories and share ideas to get the creativity flowing!
Take advantage of Champions Calls. These calls are conducted by the NAS/CSM for each client as needed or requested. These calls are strategic in nature to highlight the teams that are utilizing Realync to its fullest and help sister communities with areas they are struggling to adopt within Realync. These are for our team at Realync to ensure we are providing each team with undivided attention and to ensure everyone becomes a Champion User to meet your company goals and initiatives.
Participate in the Quarterly Business Reviews. These are conducted quarterly by the NAS/CSM for each client to ensure we are accomplishing your company goals and provide you with historical and quarterly data within our partnership.
Marketing Plan:
When Realync is incorporated into the marketing plan, we tend to see more engagement throughout the entire resident lifecycle, which leads to higher resident retention! Check out this great article for inspiration, 101 Ideas for Realync Videos, which will provide you and the team ideas of videos to incorporate within your marketing plan! Your Client Success Manager is always here to provide ideas or example videos as well!
Monthly Usage Email:
If you are like most of us here at Realync, one of your FAVORITE features is the analytics that Realync offers! As a corporate member of your team, you will receive a monthly usage email that will give you a detailed overview of your communities within your portfolio's usage. This email will be broken down into four categories.
TEAM ACTIVITY - This section will show the combined usage of each Realync feature within your portfolio.
TEAM BREAKDOWN - Here you will have each community within your portfolio's usage broken down comparing the previous month's usage to the last three months, and year to date.
CONTENT ENGAGEMENT - We love to celebrate success here at Realync, so we share with you the video with the most engagement within your portfolio! We have a lot of corporate users who share this video each month with their portfolios to give praise and provide inspiration to the other onsite teams.
CHANNEL BREAKDOWN - Back to us loving data here at realync, we want to provide you with what channel your team's masterpieces are being viewed on the most! This will be divided into three categories, Prospect Link Views, Social Media Views, and last but not least Embeds/QR Code Views.
MYTH BUSTERS
As you have probably heard, we are all about keeping it real here at Realync. So we want to provide you with some common objections we hear from the onsite teams and how to overcome those!
“We don’t have the time” 🕐
I know life on site is hectic, what we have found works best is incorporating video creation into the move-in process. Each time a unit is turned, take a video. That will break down the task into more digestible chunks of time. If you are still struggling to find time, come together as a team and agree to set aside thirty minutes of time a week per person.
“My prospects don’t want video, they only want pictures” 📷
I wouldn’t ask if they want video or pictures, simply include a link to a video with every interaction! Your prospects may not realize the value of the video content you have available to send them!
“We are doing in-person tours now” 🚶
Videos are a great way to follow up with tours to keep your property top of mind. It is also a great idea to send playlists with options to choose from prior to any appointments.
“We don’t have any vacant homes” 🏠
Congrats, what an accomplishment! While unit videos are great, so are resident communication videos! This is a great time to create maintenance tutorial videos, move-in/move-out instructional videos, community policy videos, and fun checking-in videos to keep your residents engaged!
Find additional tools in our Corporate User Guide!
