“Lead to Application conversion is calculated by taking the total number of prospects having an Application event divided by the total number of prospects having either an Application event or who are no longer active (those having a guest card status of Cancelled, CancelApplication, LeaseSign, or ApplicationDenied).”

“Application to Lease conversion is calculated by taking the total number of prospects having a LeaseSign event divided by the total number of prospects having an Application event and who are no longer active (those having a guest card status of Cancelled, CancelApplication, LeaseSign, or Application Denied).”

“Realync prospect cycle time is calculated by taking the average amount of time across all prospects that have both an Application event and a Realync event (pre-recorded video view, Live Tour, Live Session) on their guest card.”