Overview
Special offers help your listing stand out and increase conversion rates. This guide shows you how to add and display special offers.
How to add a special offer
Special offers are created in the property editing flow:
Go to the Properties tab
Click Take Action > Edit Property
Press "Next" until your reach Step 3 (Price)
Click "Add Special Offer"
Add a description and date range
Where special offers are displayed
Special offers appear in 3 places:
On your Zillow listing, under the Request Tour button
On your company's listing page (with a banner at the top left corner)
On the property's listing page (with a call out at the top)
Best practices
Keep the description short (less than 10 words)
Put the most important words first (e.g. $500 off first month's rent...)
Add the terms and conditions to the property's marketing description