Overview
Chris Balbi, Director of Marketing at Meesha, breaks down four promotions that drove hundreds of thousands in sales. The playbook covers exact offers, timing, execution steps, and staff training strategies so you can adapt them in your own practice.
This article is for practice owners, managers, and marketing admins planning seasonal sales, membership promos, or in-office offers.
Before You Start
Download the PDF and read it before you configure promotions in the Admin Panel.
Confirm which services, packages, and memberships you will include in each offer.
Align front-desk and provider teams on scripts and promo codes before go-live.
For platform setup, see Creating Special Offers and Create a sitewide promotion without a special offer discount (Admin Panel).
Why It Matters
These four promotion models help you:
Drive short-burst revenue with one-day themed sales and in-person promo codes.
Grow recurring revenue with first-month membership discounts that compound over time.
Increase average order value with strategic add-ons and cross-sells.
Train staff with proven timing and talking points from a top-performing med spa group.
How It Works
What’s in the playbook: Four case studies from Meesha with step-by-step implementation tips for each:
One-day themed sale. Example result: $300,000 in a single day.
First-month membership discount. Example result: $340,000 in annual recurring revenue.
In-person promo code. Example result: $50,000 in 12 hours.
Free facial add-on. Cross-sold laser packages and built long-term facial patients.
How to use it: Download the PDF, pick one promotion to pilot, map offer details to your catalog, then build matching special offers or sitewide promotions in the Admin Panel.
Step-by-Step Instructions
Download the playbook
Click Download the Playbook on this page.
Open the PDF in Google Drive or save it to your device.
Share the file with managers and front-desk leads who will run the campaign.
Pilot one promotion
Choose one playbook promotion that fits your calendar and inventory.
List included services, discount type, start/end dates, and staff talking points.
Create the offer in the Admin Panel (special offer, sitewide promotion, or membership promo as needed).
Brief your team and monitor sales during the campaign window.
Best Practices and Pro Tips
Run one playbook promo at a time so you can measure results clearly.
Match timing to demand. Themed sales work best when paired with seasons or local events.
Script the front desk. In-person promo codes depend on consistent staff delivery.
Review Shop Summary after each campaign to compare revenue to prior periods.
Common Mistakes and FAQs
Q: Do I need Meesha’s exact services to use this playbook?
A: No. Swap example treatments and packages for items in your catalog.
Q: Can I run these as Done-For-You Promos?
A: Some tactics overlap with seasonal DFY templates. See Done-For-You Promos overview (Admin Panel) for pre-built seasonal campaigns.
Q: The download link will not open.
A: Try another browser or sign into Google. Email support@repeatmd.com if the file is unavailable.
Next Steps and Support
Need help? Email support@repeatmd.com