Overview
The Holiday Profit System is a step-by-step playbook designed to help your practice drive more revenue during the busiest shopping season of the year. It walks you through proven strategies for promoting offers, training your team, and keeping patients engaged throughout the holiday period.
Use this playbook alongside Done-For-You Promos in your Admin Panel for seasonal campaign setup, and pair it with a Growth Workshop if your team wants live coaching.
This article is for practice owners, managers, and marketing admins planning Q4 revenue.
Before You Start
Download the playbook PDF (link in Step-by-Step below).
Confirm your plan supports Done-For-You Promos (not available on Lite plans).
Open MedCommerce Engine → Done-For-You Promos to opt in to seasonal campaigns such as Black Friday / Cyber Monday and 12 Days of Christmas.
Assign an owner for team training, in-office promotion, and app campaign review before go-live.
Why It Matters
Most practices miss holiday revenue because they lack a clear, repeatable plan. The Holiday Profit System gives you a ready-made approach you can use immediately, helping your team stay organized, boost patient activity, and maximize sales when shoppers are already primed to buy.
How It Works
The playbook covers three areas:
Promotion strategy: How to structure holiday offers, communicate urgency, and coordinate in-app and in-office messaging.
Team training: Scripts and workflows so front desk and providers consistently invite patients to shop during the holiday window.
Patient engagement: Tactics to keep momentum from Black Friday through year-end, including follow-up cadences and last-chance messaging.
Pair the playbook with RepeatMD’s auto-generated Done-For-You Promos assets (special offers, shop categories, sitewide promotions, and text campaigns) for faster execution.
Step-by-Step Instructions
Download and review the playbook
Download your copy: The Holiday Profit System 2025 (PDF).
Read the promotion timeline and identify key dates for your practice.
Assign team roles for in-office promotion, social posts, and Admin Panel campaign review.
Connect the playbook to Done-For-You Promos
Log in to your Admin Panel.
Go to MedCommerce Engine → Done-For-You Promos.
Opt in to seasonal campaigns. See Sign up for Done-For-You Promos (Admin Panel).
Review and confirm discount percentages before each campaign goes live. See Manage Black Friday and Cyber Monday Done-For-You promos (Admin Panel).
Train your team
Share playbook highlights in a brief team huddle.
Book a Growth Workshop if you want live coaching. See Book a growth workshop (Admin Panel).
Best Practices and Pro Tips
Start planning early. Holiday campaigns require lead time for opt-in, discount review, and team training.
Use Done-For-You Promos for in-app assets and the playbook for strategy and in-office execution.
Review discounts before go-live for Gift Cards, MyProducts, and SkinDrop categories.
Common Mistakes and FAQs
Q: Is the Holiday Profit System the same as Done-For-You Promos?
A: No. The playbook is a strategic planning guide. Done-For-You Promos is the Admin Panel feature that generates and schedules in-app campaign assets.
Q: Do I need Done-For-You Promos to use the playbook?
A: No, but the two work well together. The playbook covers strategy; Done-For-You Promos handles in-app setup.
Q: Is the PDF updated each year?
A: Confirm with your Customer Success Manager or check the Practice Growth Hub for the latest edition before each holiday season.
Next Steps and Support
Need help? Email support@repeatmd.com