Overview
Digital gift cards make gifting effortless for patients and non-patients, whether they’re buying through your app or from your branded webpage.
Understanding how your patients buy gift cards helps your team confidently promote, support, and troubleshoot gift card activity. When staff know the flow, they can better explain it to patients, anticipate questions, and use it to drive more sales.
Why This Matters
Understanding how patients buy and send gift cards helps your team guide conversations with confidence. When staff know exactly what the buyer experiences, from choosing designs to scheduling delivery, they can answer questions quickly, set clear expectations, and resolve issues without friction.
It also helps your team spot upsell opportunities, reinforce promotions, and ensure every patient interaction feels seamless and professional. In short, knowing the flow means you can support it better, and sell it more effectively.
Buying a Gift Card in the RepeatMD App
Patients can purchase gift cards directly through your app in just a few steps:
Open the RepeatMD app and navigate to the Shop tab, then select Gift Cards.
Choose a design from your available options.
Select the recipient option:
Keep for Myself – adds the gift card as RepeatCash to the buyer’s Wallet instantly.
Buy for Someone Else – prompts the buyer to enter the recipient’s name, phone, or email, along with a personal message.
Select an amount. If you’re running a promotion, bonus tags will automatically display next to eligible amounts.
Choose delivery timing:
Send Now – sends the card immediately via text.
Schedule for Later – allows the buyer to choose a future delivery date (such as a birthday or holiday).
Add to cart. Buyers can also choose to add an additional gift card to their cart without having to go back to the gift card tab and re-selecting an amount.
Checkout & Confirmation:
The recipient receives a text or email (if filled in) containing the digital gift card and message.
The buyer can view their purchase under Gift Cards in their Wallet. Recipients can also see the gift cards they’ve received, with quick options to return the favor or purchase one for themselves, making it effortless to keep the gifting loop going.
Buying a Gift Card Through the Practice’s Webpage
Gift cards can also be purchased through your practice’s branded webpage, even by non-patients.
The buyer clicks your gift card link (this can be shared on social media, email, or your website).
They land on a branded, mobile-friendly page featuring your practice name, logo, and chosen imagery.
The buyer selects a card amount.
They choose the recipient:
For someone else – they’ll add the recipient’s name, phone, or email and a short message.
For themselves – skips recipient details.
They select a delivery option – send now or schedule for a specific date.
Checkout is quick and secure, and does not require an app or account.
After purchase:
The recipient receives a text with the gift card and a link to redeem it.
The buyer receives a confirmation email.
The buyer also has the option to sign-up to your app.
Sharing Gift Card Links (Give Someone a Hint)
Sometimes patients want to receive a gift instead of buying one. With Give Someone a Hint, they can:
Go to the Gift Card tab in the app.
Tap the share link icon on the top right
Send it to friends or family via text.
Recipient clicks the link and is taken directly to the practice’s branded checkout page and fills in their information automatically.
This feature is great for birthdays, anniversaries, or holidays, making it easy for patients to drop a “hint” for the perfect gift.
Accessing and Tracking Gift Cards
Understanding how patients view and manage their gift cards helps your team guide them confidently if they have questions about delivery, redemption, or balances.
Senders can view their purchased gift cards under My Purchases in the app. Each listing displays:
Amount – total value of the card.
Recipient – who the card was sent to.
Status – whether it’s Claimed or Not Yet Used.
Nudge Option – an automatic reminder that prompts recipients to claim their gift card if they haven’t yet.
Recipients receive their gift card instantly via text. When they tap the link:
The card is redeemed directly as RepeatCash in their Wallet.
Their balance updates automatically as they make purchases.
They can view remaining value and history anytime in the app.
Best Practices
Walk through the flow yourself – Make a test purchase in your app or on your webpage so your team can see exactly what patients experience.
Guide confidently – If patients have questions about sending, scheduling, or tracking a gift card, walk them through the same steps they’ll see on screen.
Promote the “Give Someone a Hint” feature – Encourage patients to share their gift card link so friends and family can purchase for them. It’s an easy way to generate organic referrals and new buyers.
FAQs
Q: Can someone buy a gift card without downloading the app?
Yes, they can just use the practice’s gift card webpage to purchase.
Q: Will the recipient need an account to claim?
Yes. After clicking the link in the text, they are directed to sign up to your app and the gift card will be redeemed as RepeatCash to their wallet.
Q: Can buyers send a gift card to multiple people in the same order?
Yes, multi-recipient gifting is available after adding the first gift card to their cart.
Q: Can patients buy gift cards for themselves?
Yes, patients can purchase gift cards directly in-app for themselves or others. It is added as RepeatCash in their wallets.
Q: Can buyers send gift cards later (like on a birthday)?
Yes, gift cards can be sent instantly or scheduled for future delivery.
Q: Can clients use their RepeatCash to purchase a gift card?
No, RepeatCash cannot be used for gift card purchases to prevent exploits.
Q: Can gift cards be financed with Affirm?
No, gift cards can’t be financed with Affirm. This restriction isn’t set by RepeatMD, it’s based on Affirm’s Terms of Service, which prohibit financing stored-value products like gift cards or prepaid balances.
Support
Need help? Contact RepeatMD Support by emailing support@repeatmd.com or contact your Customer Success Manager.