Overview
Digital gift cards give your practice a 24/7 sales channel for prepaid revenue. Buyers purchase branded gift cards in the patient app or on your practice’s gift card web page. Recipients redeem balances as RepeatCash in the patient app.
Anyone can buy and send a gift card, not only existing patients. Cards can be delivered instantly or scheduled for a future date via text or email.
This article is for practice owners, managers, and admins configuring gift cards for the first time.
Before You Start
You need Administrator or Manager access to manage gift cards.
Open Gift Cards under Catalog in the left-side navigation.
Decide which amounts and design templates to offer before launch.
Plan seasonal artwork and scheduled campaigns in advance.
Staff should know the patient purchase flow. See Understand how patients buy and send gift cards (Admin Panel).
For mistaken assignments and gifting rules, see Manage gift cards (Admin Panel).
Why It Matters
Digital gift cards:
Capture revenue after hours, especially during holidays and promotional seasons.
Introduce new patients when recipients redeem and book.
Increase average spend since recipients often spend above the card value.
Require minimal staff effort once templates and amounts are configured.
How It Works
Purchase channels: Patients buy in the patient app under Shop → Gift Cards. Non-patients can buy on your branded gift card web page without an account.
RepeatCash model: Gift card balances convert to RepeatCash in the recipient’s Wallet. Recipients apply RepeatCash at in-app checkout. Partial balances remain for future purchases.
Delivery: Gift cards send via text to the recipient, or email when provided. Recipients without the app follow the link to sign up before accessing RepeatCash.
For Myself vs. For Someone Else: Buyers must select For Someone Else when gifting to another person. For Myself credits the buyer’s account. See Manage gift cards (Admin Panel).
In-office redemption: Staff can deduct RepeatCash from a patient’s balance during an in-clinic visit from the Admin Panel.
Promotions: Run discounted gift card campaigns via Special Offers. See Set up a special offer with gift cards (Admin Panel).
Admin visibility: View purchased cards, resend messages, and process refunds from the gift card management view. See View gift card sales (Admin Panel).
Step-by-Step Instructions
Access gift card management
Log in to your Admin Panel.
Go to Catalog → Gift Cards in the left-side navigation.
Choose gift card templates
Browse pre-built seasonal and occasion images (Mother’s Day, holidays, birthdays).
Or upload your own design (recommended size 980 x 616 px, max 1 MB).
Crop and edit using the image editor if needed.
Set gift card amounts
Select standard amounts to offer (for example, $50, $100, $200).
Save your configuration.
Optional: schedule a template with start and end dates for seasonal designs.
Launch and verify
Save and publish. Gift cards appear in the patient app and on your gift card web page at the scheduled time.
Open the live listing to confirm templates and amounts look correct.
Optional: create a special offer. See Set up a special offer with gift cards (Admin Panel).
Redeem RepeatCash in office (staff)
Open the patient's Client Profile in the Admin Panel.
Click the patient’s RepeatCash balance in the upper left.
Select Deduct.
Enter the amount, reason, and internal notes.
Click Deduct RepeatCash.
Apply RepeatCash to an in-app purchase (patient)
At checkout in the patient app, tap Apply in the RepeatCash section.
Complete purchase. Unused balance stays in Wallet.
Best Practices and Pro Tips
Plan ahead for holidays. Schedule campaigns before Mother’s Day, Black Friday, and year-end gifting.
Keep imagery simple and branded. Use your logo and clean visuals for a premium feel.
Track sales in reports. Monitor purchased, redeemed, and outstanding balances.
Train staff on For Someone Else. Most gifting errors come from wrong recipient selection.
Promote your web link. Share the gift card page on social media and your website for non-patient buyers.
Common Mistakes and FAQs
Q: How are gift cards delivered?
A: Via text to the recipient, or email when provided. Recipients sign up or log in to claim RepeatCash in Wallet.
Q: Can someone buy a gift card without the app?
A: Yes. Anyone can purchase through your practice’s branded gift card web page.
Q: Do gift cards expire?
A: No. Digital gift cards do not expire.
Q: Can a patient redeem a gift card in office or only in the app?
A: Both. Patients apply RepeatCash in the app at checkout. Staff can deduct RepeatCash in office from the patient profile.
Q: Can RepeatCash be used to buy another gift card?
A: No. RepeatCash cannot be used for gift card purchases.
Q: Can gift cards be financed with Affirm?
A: No. Affirm terms prohibit financing stored-value products such as gift cards.
Next Steps and Support
Need help? Email support@repeatmd.com