Overview
Digital Gift Cards help you capture seasonal demand and create a 24/7 sales channel for your practice, bringing in revenue even after hours. They’re simple for buyers, delightful for recipients, and require no extra work from your team.
Anyone can buy and send: Not just patients or app users. Friends, family, and even first-time visitors can purchase instantly or schedule delivery for a future date.
Always on-brand: Each card is beautifully designed and branded to your practice, making the gift feel premium.
Perfect for promotions: Include gift cards in promotions or seasonal offers to drive urgency and boost sales.
Flexible delivery: Buyers can send cards instantly or schedule them to arrive on a special date, via email or text.
Why This Matters
Digital Gift Cards are a proven way to grow your practice by creating meaningful patient connections and driving continuous revenue.
For Patients
Digital Gift Cards make giving the gift of self-care effortless and personal.
Patients can choose their gift card image and include a message, send instantly, or schedule delivery for special occasions.
It’s a simple way to introduce friends and family to your practice while sharing something that genuinely benefits them.
For Practices
Digital Gift Cards unlock a 24/7 sales channel that works even when your doors are closed.
Capture revenue around the clock, especially during holidays and key promotional seasons.
Attract new patients and increase average transaction sizes, since most people spend more than the card value.
Use branded templates and pre-scheduled campaigns to run seasonal promotions effortlessly and consistently.
The result: A steady, repeatable revenue stream that runs on autopilot, capturing spend during key seasons, attracting new patients through gifting, and driving repeat visits as recipients return to re-purchase and rebook.
How to Configure Gift Cards in the Admin Portal
1. Access Gift Card Management
Log in to your admin portal.
Navigate to Gift Cards under Manage in the left hand nav.
2. Choose Your Gift Card Templates
Use Pre-Built Images
Browse seasonal and occasion-based images (Mother’s Day, Holidays, Birthdays) and select the cards you want to display.
Upload Your Own Designs
Upload a custom image (practice-branded or campaign-specific) using our new image editor, crop and edit as needed.
Recommended size: 1MB.
3. Set Your Gift Card Amounts
Select the amounts you want to make available for purchase.
Add Standard Amounts – Example: $50, $100, $200.
Run a special offer or promotion with gift cards to encourage higher spend with tiered promos. Learn more here.
4. Schedule Your Gift Card
Once a gift card template is selected, it will go live immediately. If you’d like to launch a design at a specific time, set the start and end dates.
Gift cards will automatically display in your patient app and web page at the scheduled time.
5. Launch
Once enabled, your gift cards will automatically be available for purchase. Check the live listing when it’s active to confirm everything looks the way you want.
Best Practices & Pro Tips
Plan Ahead for Holidays: Schedule campaigns in advance for key holidays like Mother’s Day, Black Friday, and Christmas.
Keep Imagery Simple & Branded: Use your logo and clean visuals to make the gift feel premium.
Track Sales in Reports: Monitor purchased, redeemed, and outstanding balances to forecast revenue.
FAQs
Q: How are gift cards delivered?
Gift cards are sent via text directly to the recipient, or email if it was added. If a patient buys a gift card for themselves, it instantly gets added as RepeatCash to their wallet.
Q: Can someone buy a gift card even without the app?
Yes! Anyone can purchase through your practice’s branded gift card webpage, no app or account required. You can add this link directly to your practice’s website.
Q: Do gift cards expire?
No, digital gift cards do not expire.
Q: Can a patient redeem a gift card in-store or only via the app?
Both. Patients can use their gift card when they make a purchase through the app at checkout. If they want to use it in-store, admins can redeem the gift card on behalf of the patient in the admin portal. (Learn more about gift card management here.)
Support
Need help? Contact RepeatMD Support by emailing support@repeatmd.com or contact your Customer Success Manager.