Overview
RepeatMD provides email templates to help you share and promote your recent launch. Use the Google Doc for editable versions, or copy the examples below into your email service provider.
This article includes a three-email launch sequence plus an optional Alma device announcement template.
This article is for practice owners and marketing staff announcing a Patient App launch.
Before You Start
Open the launch email Google Doc and make a copy.
Copy your app link for
#LinktoAppand[APP URL]placeholders from App Builder → Home → App Link.Prepare your welcome offer, birthday offer, and practice name for substitution.
Any text that is bold with a
#in the Doc must be personalized. Skipping this step can confuse patients or reduce trust.
Why It Matters
A multi-touch launch email sequence helps you:
Announce the app with a clear welcome offer.
Remind non-openers without rewriting copy from scratch.
Drive sign-ups from your existing patient email list before paid ads.
How It Works
Google Doc source: The linked Doc contains formatted templates.
Send cadence suggestion.
Email 1: Launch day
Email 2: Two days after Email 1
Email 3: Two days after Email 2
Adjust timing to fit your list size and launch plan.
Step-by-Step Instructions
Personalize from the Google Doc
Open the launch email Google Doc.
Make a copy for your practice.
Copy each email into your email service provider.
Replace all
#placeholders and bracketed fields.
Email 1
Email subject
Breaking news
Email body
Hi #firstname,
The last few months, we’ve been working on a secret project.
And we’ve got a special gift just for you.
We are excited to announce the launch of our own rewards and mobile shopping app! This app is a total game-changer for our patients.
It takes a few seconds to join and today you’ll receive #WELCOMEOFFER, instantly.
Click to join: #LinktoApp
But that’s not all. We are transforming our patient experience.
Joining is free and you’ll receive:
A special welcome gift of: #WelcomeOffer
Earn rewards every time you check-in for appointments
Earn even more rewards when you shop on our app.
#BirthdayOffer for your Birthday!
The ability to search and shop from our app 24/7
Special promotions for app users only.
Access to our exclusive memberships
Patient-financing options up to 36 Months w/ Affirm.
And much more!
Joining is free and takes a few seconds.
Click here to join: #LinktoApp
P.S. Know someone who loves #Practicename?
Share this email with them today!
Email 2
Send 2 days after first email
Email subject
Your exclusive invitation awaits!
Email body
Hi #firstname,
You’re the first to be invited to join our new VIP rewards app.
As a welcome gift, you’ll instantly receive #WELCOMEOFFER. It NEVER expires!
By joining our VIP rewards app, you’ll…
Earn rewards visits and making in-app purchases
Get access to exclusive offers, packages, and memberships.
Finance treatments up to $20,000 with Affirm.
And more!
And did we mention that signing up is completely FREE?
Don’t wait one more day, click here: #LinktoApp
Signing up only takes a few seconds.
Email 3
Send 2 days after second email
Email subject
Have you joined?
Email body
Hi #firstname,
Just checking in to see if you’ve joined our new rewards app.
When you sign up, you’ll instantly receive: #WELCOMEOFFER.
Joining is free and you will…
Earn rewards visits and making in-app purchases
#BirthdayOffer for your Birthday!
Get access to exclusive offers, packages, and memberships.
Finance treatments up to $20,000 with Affirm.
And more!
Joining is free and takes a few seconds!
Click here to join: #LinktoApp
Alma device launch email (optional)
Use this generic template if you invested in an Alma device and want to announce treatments plus your app.
Email subject options
Option 1: Introducing: The Alma Beauty Club
Option 2: It’s Laser SZN!
Option 3: Now Offering: [AlmaDeviceName]
Email body
We are now offering [AlmaDeviceName] at [BUSINESSNAME]
Optional blurb about treatment(s)
Example: Alma TED is a completely non-invasive hair growth treatment that is designed to address hair thinning and hair loss. TED uses ultrasound and air pressure combined with topical Hair Care Formula to target the root cause.
To get exclusive pricing and offers on treatments, download our new app: [APP URL]
When you join, you’ll receive:
[WELCOME OFFER] just for signing up.
A special gift on your birthday.
Earn and track VIP rewards.
24/7 access to purchase your favorite services
Treat Now. Pay Later. With patient-financing options up to 36 Months w/ Affirm!
Ready to get started? Sign up here: [PRACTICE APP URL]
Best Practices and Pro Tips
Personalize every
#field before sending.Match welcome offer to what new sign-ups receive in the Patient App.
Test links on mobile before scheduling.
Segment your list so active patients get launch messaging first.
Common Mistakes and FAQs
Q: Can I change the three-email cadence?
A: Yes. The two-day spacing is a suggestion, not a requirement.
Q: What if we do not use Affirm?
A: Remove financing bullets from the templates.
Q: Should I use the Alma template without an Alma device?
A: No. Use Email 1 through 3 for standard launches.
Next Steps and Support
Need help? Email support@repeatmd.com