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How Contacts Are Identified

See how contacts are identified from your website traffic and synced to your email platform.

When someone visits your site, our system uses cookies and identity resolution technologies to recognize and associate that visit with contact information.

If a match is found, that contact is added to your email platform.


How it works

Once your script is installed and your email platform is connected:

When someone visits your site, we use cookies and identity resolution technology to recognize that visit.

If we're able to match that visit to contact information, that contact is sent to your email platform.


What this means

  • No forms are required

  • No manual uploads are needed

  • Contacts are identified automatically as visitors browse your site


Important to know

Not every visitor will be identified.

Contact identification depends on available data and matching.


Your role

Once contacts appear in your email platform, you can begin sending emails to them as part of your regular email sends.


What to do next

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