There are two ways to email your Klaviyo contacts. Pick the one that fits how you already send — or take the 2-minute quiz to get a recommendation →
Option A — Dedicated Flow
Every contact gets the same short automated sequence when they're first identified. Best if you send fewer than 3 campaigns a week or want a consistent introduction for every contact.
Trigger the flow when a contact is added to your Retention List in Klaviyo
First email sends within 30 minutes of identification
3-email sequence: brand intro → best sellers → offer
After the sequence, move engaged contacts into your regular campaigns
Option B — Blended
Contacts are folded into your existing campaign sends. Best if you already send 3 or more campaigns a week.
Include Warm [Retention] in your campaigns
Exclude Cold [Retention] from your campaigns
Your normal sending cadence does the work
Your contacts in Klaviyo
When contacts are identified they're automatically added to a Retention List in your Klaviyo account. Two segments are created from that list to control who you send to:
Warm [Retention] → contacts ready to receive emails
Cold [Retention] → contacts who should not be emailed
Always include Warm and exclude Cold in every send. If segments go inactive, favorite them in Klaviyo to keep them visible.
Either way — a few rules that always apply
Send quickly — the sooner after identification, the better
Don't use "thanks for signing up" or "welcome" language — they didn't fill out a form
Stop sending after 3 emails with no engagement
Never send to Cold [Retention]