📱 What Is 10DLC? (And Why It Affects Your Website & Texting)

✨ When You Need This Guide

Use this guide if you’ve ever asked:

“Why are my texts not going through?”
“Is my website compliant for texting?”
“What’s 10DLC and why does it matter?”
“Why does my website affect my texting?”
“Is my business texting legally registered?”

These questions often come up when:

You're setting up texting through Aloha
A patient reports not receiving a message
You received a notice about 10DLC or website compliance
You’re having trouble sending or receiving SMS/MMS messages

📘 What Is 10DLC?

10DLC stands for "10-Digit Long Code"—a type of phone number used in the U.S. for business text messaging. It looks just like a regular 10-digit phone number but is officially registered and approved for SMS/MMS messaging.

Why 10DLC Matters

📲 For Businesses Only: 10DLC is how mobile carriers know you’re sending texts as a business, not a person.
🚫 Avoids Blocking: Without proper 10DLC registration, your texts may get blocked or flagged as spam.
🧾 Carrier-Compliant: Registration includes proving your message content is legitimate and not spammy.
🌐 Your Website Matters: Mobile carriers check if your website shows who you are, what you do, and that you’re a real business. If it doesn’t, your 10DLC registration may fail.

🛠️ How 10DLC Registration Works (And What You Need to Do)

We Handle It With You
Aloha’s support team walks you through the process—we’ll submit the required business and messaging info on your behalf.
You Provide a Compliant Website
Your website must show:
- Your business name and contact info
- What services you offer
- That customers are opting into messages (e.g., via forms)
- An updated Privacy Policy & Terms and Conditions
We Register Your Number
This tells mobile carriers why your office is texting patients—like sending appointment reminders, intake forms, or helpful updates—so your messages get delivered safely and reliably.
You Get Approved
Once approved, your texts are delivered more reliably, and your number is protected against spam filters.

💡 Common Scenarios & Solutions

What You Notice	What Might Be Happening	What to Do
Texts aren’t being delivered to patients	Your 10DLC registration might be incomplete, or your website isn’t compliant	Contact Aloha Support to review your registration status
You’re launching texting for the first time	Your business number still needs to be registered with mobile carriers	Aloha Support will help you get registered properly
You’re not sure what content is allowed	Some types of messages (like financial claims or insurance details) are restricted	Reach out to support for a full list of disallowed content

🎯 Tip: If something seems off with texting, it’s usually related to 10DLC setup or compliance. Our team is here to guide you through it step by step.

🎉 You’ll Know It Worked When:

Patients receive your texts without issues
Your number is officially registered and compliant
You no longer receive carrier-related errors
Support confirms your campaign is active and approved

💬 Need Help? We're Here!

Still unsure if your texting setup or website is compliant?
Our support team will walk you through 10DLC setup and make sure you’re good to go.
📧 support@getaloha.com | 💬 Live chat available in your dashboard