Understanding the Marketing Influence Dashboard in Revlitix
Note: Reach out to your customer success manager to gain access to this feature
Complete the Set Up of Marketing Influence to understand this article better.
Introduction
The Marketing Influence Dashboard in Revlitix provides a comprehensive view of the impact of your marketing efforts on your sales pipeline. This dashboard aggregates data from various touchpoints to help you measure and optimize the effectiveness of your marketing strategies.
Dashboard Components
Influenced Accounts
Description: Shows the domains that are currently influencing your touchpoints.
Purpose: Helps identify which accounts are most responsive to your marketing efforts.
Total Touchpoints
Description: Displays the total number of touchpoints attained across all campaigns.
Purpose: Offers a quantitative measure of your marketing activity's reach.
Average Touchpoints per Account
Description: Calculates the average number of touchpoints attained per account.
Purpose: Provides insight into how engaged your average customer is with your marketing efforts.
Pipeline Influenced
Description: Represents the total pipeline value influenced by the accounts, as determined during the marketing influence setup.
Purpose: Assists in understanding the monetary impact of marketing efforts on the sales pipeline.
Dashboard Features
Download as CSV
Functionality: Allows you to export the data shown on the dashboard as a CSV file for further analysis or reporting.
Edit and Remove Columns
Functionality: Offers customization of the dashboard view by allowing you to edit or remove columns based on your reporting needs.
Add Filters
Functionality: Enables you to apply filters to the dashboard data, helping you segment the information according to specific criteria (e.g., campaign type, date range, channel).
Access Control
Functionality: Manages who can view or edit the dashboard to ensure that sensitive data remains secure and only accessible to authorized personnel.
Conclusion
The Marketing Influence Dashboard in Revlitix is a powerful tool for tracking and optimizing the effectiveness of your marketing campaigns.
By understanding and utilizing this dashboard, you can make data-driven decisions that enhance your marketing strategies and ultimately drive more revenue.