Funnel Metrics in Revlitix are analytical tools that help you measure and understand how users progress through various stages of a defined process, such as a sales or marketing funnel.
By analyzing these metrics, you can identify where users drop off and optimize each stage to improve overall performance.
Why Use Funnel Metrics?
Funnel Metrics provide insights into:
User Behavior: Understand how users interact with each stage of your funnel.
Performance Analysis: Evaluate the effectiveness of each stage in converting users.
Optimization Opportunities: Identify stages where users drop off and implement improvements.
How to Create Funnel Metrics
Follow these steps to set up Funnel Metrics in Revlitix:
Step 1: Provide a Field Name and Description
Field Name: Enter a clear and descriptive name for your Funnel Metric.
Description: Add a brief explanation of the metric's purpose.
Step 2 : Choose a Data Type
Select the appropriate data type:
Number
Percentage
Currency (If related to cost, select the relevant currency unit.)
Step 3 : Select Channel Type and Object
Single Channel:
Channel Name: Choose from the list of available channels.
Object Type: Select the relevant object associated with the chosen channel.
Multi-Channel:
Channel Names: Check the boxes next to the channels you want to include.
Note: Google Analytics 4 supports only a Single Channel and Single Object.
Step 4 : Add Variables and Stages
Add Stages: Define the necessary stages for your Funnel Metric.
Formula: Input the formula to compute the Funnel Metric based on the defined stages.
Step 5 : Choose the Trend
Select the trend type (positive or negative) that should be reflected in your reports.
Step 6 : Finalize and Create
After filling in all the details, click the Create button to finalize the Funnel Metric.
Summary
Funnel Metrics in Revlitix enable you to analyze the effectiveness of each stage in a process, helping you visualize user behavior, identify areas for improvement, and optimize your funnels for better performance.