Funnel stages in Revlitix represent the sequential steps a potential customer takes from initial awareness to final conversion.
By defining and analyzing these stages, you can track user progress, identify drop-off points, and optimize each phase to enhance overall conversion rates.
Why Use Funnel Stages?
Implementing funnel stages allows you to:
Monitor User Progress: Understand how users move through your sales or marketing funnel.
Identify Drop-Off Points: Pinpoint stages where users disengage, enabling targeted improvements.
Enhance Conversion Rates: Optimize each stage based on user behavior insights to increase conversions.
How to Create Funnel Stages in Revlitix
Follow these steps to set up funnel stages effectively:
Step 1: Name the Funnel Stage
Assign a clear and descriptive name to each stage, reflecting the specific user action or milestone. This will help you quickly identify and manage your funnel stages later.
Step 2: Select a Channel for the Funnel Stage
Next, choose the channel where the funnel stage applies. This could be a specific platform, website, or campaign where the user interaction occurs.
Step 3: Choose an Object and Date Field
Object: Select the data object that corresponds to the user action you're tracking (e.g., "Lead," "Opportunity").
Date Field: Pick a date field to timestamp the user's action, which helps in analyzing trends over time.
Step 4: Define the Stage Type and Metrics
Numeric Stage:
Choose 'Numeric' as the stage type.
Select a standard metric (e.g., "Number of Sign-Ups").
Decide on a computation method: 'Count,' 'Sum,' or 'Average.'
If applicable, select the relevant currency.
Text Stage:
Choose 'Text' as the stage type.
Select a standard dimension (e.g., "User Location").
Choose an operator: 'Count' for total occurrences or 'Unique Count' for distinct values.
Step 5: Set Conditions for the Funnel Stage
Define specific conditions that determine when a user enters this stage (e.g., "User signed up within the last 30 days").
Step 6: Group Funnel Stages by Adding Conditions
Combine multiple conditions to group stages logically, providing a comprehensive view of user behavior across different stages.
Step 7: Set the Trend for the Funnel Stage
Choose the trend interval (e.g., daily, weekly, monthly) to monitor changes and performance over time.
Step 7: Set the Trend for the Funnel Stage
Choose the trend interval (e.g., daily, weekly, monthly) to monitor changes and performance over time.
The newly created funnel stage will appear in the Funnel Stage listing page, ready for tracking and analysis.