Root Cause Analysis

Introduction

The Root Cause Analysis feature in Revlitix allows you to pinpoint the underlying factors behind changes in your funnel metrics. By providing a detailed breakdown of funnel stages or metrics, you can identify performance issues and opportunities for improvement. This analysis can also be compared on a year-over-year or previous-period basis.

Step 1: Access Reports

Click on the Reports section in Revlitix.

Step 2: Open a Funnel Report

Select any Funnel Report that you have previously created.

Step 3: Click on the Root Cause Analysis Icon

In the report, click on the Root Cause Analysis icon to begin analyzing specific metrics.

Step 4: Select Analysis Option

Choose the specific funnel stage or metric for which you want to conduct the root cause analysis.

Step 5: View the Breakdown

Get a detailed breakdown of the funnel stage or metric, helping you understand the root causes of performance deviations.

Step 6: Compare Data

You have the option to compare the analysis:

Year on Year basis
Previous Period basis

Note

Root Cause Analysis is currently available only for Funnel Reports.

Conclusion

Root Cause Analysis in Revlitix enables you to dive deep into funnel performance, helping you uncover why certain metrics are fluctuating.

By comparing historical data, you can better understand trends and take action to improve your sales or marketing performance.