Roasberry’s dashboard is designed to provide users with an intuitive and detailed view of their ad performance across multiple platforms. One of the key features of this dashboard is the use of widgets, which allow you to monitor, analyze, and optimize your marketing efforts in real-time. Here’s how you can effectively use these widgets to get the most out of your data.

When you first open the Roasberry dashboard, the first section you’ll encounter is the Notable Changes area. This section features what we commonly refer to as "mini widgets".

These widgets give you a quick overview of the real-time changes across all your key metrics, in order of the biggest percent changes to the least. It’s the perfect place to start your analysis, as it highlights any significant shifts in your data, allowing you to take immediate action if necessary.

As you scroll down the dashboard, you’ll find a series of widgets dedicated to specific platforms, including Google Ads, Meta Ads, Pinterest Ads, Shopify, and İkas - depending on your store provider.

These widgets display data based on various parameters specific to each platform, such as ad spend, total sales, impressions, and clicks. If you prefer to jump directly to a specific platform’s metrics without scrolling, you can use the platform selection menu in the upper navigation bar, labeled as "All". Selecting a platform from this menu will take you directly to that platform’s section on the dashboard.

To delve deeper into the data, simply click on any widget.

This action will open a pop-up graph that visualizes the selected metric over a set time period. For example, clicking on the Google Ads widget might reveal a graph showing trends in CPC (Cost Per Click) over the past week. This visual representation helps you quickly identify patterns or anomalies in your ad performance.

If you need more in-depth information, Roasberry allows you to drill down even further. After the pop-up graph appears, click on the "See more detail" option.

This will expand the graph and provide a detailed breakdown of the data, allowing you to compare specific time frames, track hourly changes, or view the impact of specific campaigns.