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Category structure example

This article offers an example category structure for your portfolio

Updated over a year ago

Keep in mind that the structure below is a suggestion and may require further modifications based on the specifics of your company and customers. It might also be helpful to use user-friendly terms that are easily understood by the customer. Some categories could be broken down further depending on the specific needs and structure of your organisation.

If you sell desktops and laptops from multiple vendors, we recommend creating a subcategory per vendor and product line: Desktops Dell, Laptops HP. This sets you up to add vendor and product line specific add-ons per category that will be automatically inherited by the products that you add to it.

Simplified and customer oriented


Hardware

  • Desktops

  • Laptops

  • Servers

  • Storage

  • Display & Audio Equipment

  • Accessories

  • Networking Devices

  • Printing and Scanning

Cloud Services

  • Hosting Platforms

  • As-A-Service Solutions

Software

  • Authentication & Security

  • Backup & Recovery

  • Communications & Collaboration

  • Compliance Tools

  • Cybersecurity

  • IT Management & Automation

  • Marketing & Sales Tools

  • Monitoring Systems

  • Business Operations

Professional Services

  • Consulting

  • Development Services

  • Education & Training

  • Financial Services

  • IT Management Services

  • Marketing Services

  • Sales Services

Managed Services

  • Installation Services

  • As-A-Service Solutions

Best Practice


Desktops and laptops

  • HP Laptops

  • HP Desktops

  • Dell Laptops

  • Dell Desktops

  • Apple Laptops

  • Apple desktops

  • etc.

Accessories

  • Keyboards

  • Docking stations

  • Laptopbags

  • Mice and trackpads

Other Hardware

  • Servers

  • Storage

  • Display & Audio Equipment

  • Accessories

  • Networking Devices

  • Printing and Scanning

Professional Services

  • Consulting

  • Development Services

  • Education & Training

  • Financial Services

  • IT Management Services

  • Marketing Services

  • Sales Services

Cloud Services

  • Hosting Platforms

  • As-A-Service Solutions

Managed Services

  • Installation Services

  • As-A-Service Solutions

More complex and categorised

Hardware

Desktops and Laptops

  • Laptops

  • Workstations

  • Tablets

  • Thin Clients

  • Desktops

  • Warranty

Servers and Storage

  • Servers

  • Storage

Display

  • Monitor

  • Mounts

  • Beamers

Audio, Video and Collaboration

  • Meeting Rooms

  • Headsets

  • Desk Phones

  • Webcams

Accessories

  • Adapters

  • Cases

  • Keyboard/Mouse

  • Docking Stations

  • Multimedia

  • Laptopbags

  • USB accessoires

Cloud Hosting

  • Microsoft Azure

  • Amazon AWS

  • Google Cloud Platform

Printing and Scanning

  • Printer

  • Scanner

Networking

  • Switch

  • Wireless Access Point

  • Firewall

  • UPS

  • NAS

  • Network

  • Warranty

Communications

  • IP Phone

  • Mobile Phone

  • Modem

  • Cable

Software

Authentication

  • IAM (Identity & Access Management)

  • MFA (Multi-Factor Authentication)

  • Password Management

  • Passwordless

  • Privileged Access Management

  • SSO (Single Sign-on)

Backup & Recovery

  • Archiving

  • BCDR (Backup & Disaster Recovery)

  • Business Continuity

  • Cloud Backup

  • Email

  • G-Suite Backup

  • Office 365 Backup

  • On-Premise

  • Simple File Backup

  • Virtual Environment

Communications

  • Analytics, Transcription and Translation

  • Chat Software

  • Email & Office Software

  • Team Collaboration

  • Video Conferencing

  • VoIP (Voice over IP)

Compliance

  • Assessment

  • Auditing

  • Automation

  • Data Privacy, Governance & Risk

  • Email Compliance

  • GDPR (General Data Protection Regulation)

  • HIPAA (Health Insurance Portability and Accountability Act)

  • PCI (Payment Card Industry)

Consulting

  • Business Strategy

  • Sharepoint

Customer Experience

  • Customer Feedback

  • Customer Portals

  • QBR (Quarterly Business Report)

  • Service Desk

Cybersecurity

  • Anti-Phishing

  • Antivirus

  • Breach Prevention

  • Cloud Security

  • Content Filtering

  • Cybersecurity Staffing

  • Dark Web & Identity Monitoring

  • DNS Protection

  • EDR (Endpoint Detection and Response)

  • Email Encryption

  • Email Security

  • IDP (Identify, Detect & Protect)

  • Incident Response & Investigation

  • MDR (Managed Detection & Response)

  • Network Security

  • On-Premise Security

  • Penetration Testing

  • Phishing & Security Awareness Training

  • Ransomware Security

  • Risk and Compromise Assessment

  • SaaS Management & Security

  • SASE (Secure Access Service Edge)

  • SIEM (Security Information & Event Management)

  • SOC (Security Operations Center)

  • SSE (Security Service Edge) platform

  • Threat Intelligence & Detection

  • Vulnerability Assessment & Management

  • XDR (Cross-layered Detection & Response)

  • Zero Day Security

  • Zero Trust Security

Development

  • Custom Development

  • DevOps Security, Monitoring & Management

  • Integration Development

  • Low and No Code Development

  • Microsoft and Azure Development

  • Website and Platform Development

Education

  • IT Training & Certifications

  • Sales Training

Finance

  • Accounting

  • Billing Management

  • License Management

  • Payroll

  • Quoting & Invoicing

IT Management

  • Apple Device Management

  • Asset Lifecycle Management

  • BI (Business Intelligence)

  • Cloud Management

  • Cloud Storage

  • Documentation (IT Management)

  • Email Hosting

  • File Sharing

  • Help Desk and Ticketing

  • Integration Management

  • IT Automation

  • ITSM (IT Service Management)

  • Managed Printing

  • MDM (Mobile Device Management)

  • Migration Tools

  • Network Management

  • Policy Management

  • Printer Management

  • Remote Control & RDP

  • RMM (Remote Management & Monitoring)

  • vCIO Software

  • Virtual Desktop and Environments

  • VPN (Virtual Private Network)

  • Workflow Automation

Marketing

  • Affiliate Marketing Software

  • Content Creation

  • Digital Marketing

  • Email Marketing & Delivery

  • Graphic Design and Branding

  • Marketing Automation

  • Press Releases

Monitoring

  • Application Monitoring

  • Asset & Licensing Monitoring

  • Employee Monitoring

  • Infrastructure and Cloud Monitoring

  • Network Monitoring

  • NOC (Network Operation Center)

  • Warranty Management

Operations

  • Business Automation

  • Business Intelligence

  • Collaboration

  • Cyber Insurance

  • Employee Engagement

  • Procurement

  • Project Management

  • Staff Augmentation

  • Staffing and Contractors

Professional Services

  • Consulting

  • vCIO (Virtual Chief Information Officer)

Sales

  • (CLM) Contract Lifecycle Management

  • Appointment Setting

  • Contract Management Software

  • CRM (Customer Relationship Management)

  • Events

  • Lead Generation

  • Managed Sales Platform

  • Quote Management

  • Revenue Operations

  • Sales Acceleration

  • Sales Presentations

Services

Services

  • Managed Services

  • Installation Services

As A Service

  • AIaaS (Artificial Intelligence as a Service)

  • BaaS (Backend as a Service)

  • CISOaaS (Chief Information Security Officer-as-a-Service)

  • CPaaS (Commerce Platform as a Service)

  • DIaaS (Device Identity as a Service)

  • DRaaS (Disaster Recovery as a Service)

  • IaaS (Infrastructure as a Service)

  • iPaaS (Integration Platform as a Service)

  • NOCaaS (Network Operation Center as a Service)

  • PaaS (Platform as a Service)

  • UCaaS (Unified Communications as a Service)

  • XaaS (Anything as a Service)

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