What is split testing?
Split testing (also known as A/B testing) is a method for comparing two versions of a campaign to see which one performs better. By running both at the same time and comparing the results, you can identify what resonates with your target audience and steadily improve your metrics.
How to do split testing on Salesflow
Create two campaigns. For this example, we'll call them Campaign A and Campaign B.
Split your connection requests between them. For instance, set Campaign A to send 10 invites per day and Campaign B to also send 10 per day. Keep in mind the maximum is 100 requests per week, across all campaigns.
Once the campaign is all set, import contacts using the import method that you prefer. For a full list of options, see Import Types and Limits for Basic and Sales Navigator Accounts.
Connection messages: Create one message for Campaign A and a different one for Campaign B.
Do the same for your follow-ups, creating a separate set for each campaign.
Attach the follow-up messages to their corresponding campaigns.
Start Campaign A and let it send out the invites.
Start Campaign B once Campaign A has finished sending. Both campaigns are now live.
Check your results by heading to the Analytics and switching between the different campaigns to compare the performance of each.
We hope this guide was helpful! However, if you have any questions, feel free to reach out to us via the support chat or at support@salesflow.io
You might be interested in
For video tutorials click here