What is Samhub Marketing Analytics?
Samhub Marketing Analytics is a powerful analytics solution that allows publishers to offer advertisers full transparency into how their digital campaigns perform—using first-party data collected directly from the publisher’s own websites. Instead of relying on third-party tools like Google Analytics, this solution puts the control back in your hands, enabling a custom measurement model based on your own data.
How Does It Work?
The foundation of Samhub Marketing Analytics is a lightweight script installed on the advertiser’s website. Once implemented, you and your client can:
Analyze traffic from selected sources (e.g., Meta, Google, TikTok, email, organic)
Set up custom conversion points, such as purchases, form submissions, or landing page visits
Track customer behavior and audience shifts over time
What makes this solution unique is its integration with Mosaic lifestyle segmentation, which goes beyond traditional web metrics. It doesn’t just show how much traffic converts, but also who these converting users are.
Benefits for Advertisers
With Samhub Marketing Analytics, advertisers gain a trustworthy and transparent view of how their ads perform on your properties. Additionally, they can:
Monitor whether campaigns are reaching the intended audience
Evaluate long-term shifts in customer segments
Compare the performance of their media mix across platforms like Meta, Google, LinkedIn—and your own channels
Benefits for Sales Teams
For salespeople, Samhub Marketing Analytics opens new doors to be proactive and data-driven in client interactions. With visibility into the advertiser’s full campaign activity, you can:
Understand their broader marketing strategy
Offer timely suggestions to enhance campaign reach and performance
Align your inventory with their business goals
Example: If you see a client running a campaign on TikTok but not reaching their ideal customer, you can step in and suggest adding native or video ads on your platform—where that audience is present.
Unified Dashboard & Media Mix View
The platform includes a robust dashboard where advertisers can connect all their campaign channels—Meta, Google, LinkedIn, TikTok, and more—alongside their campaigns with you. This offers both the client and your sales team a shared, holistic view of performance across the full media mix.
First-Party Data as a Currency
Samhub Marketing Analytics is built on the principle that your first-party data is your most valuable asset. You no longer have to depend on third-party cookies or external tracking solutions. This means better data quality, consistent segmentation, and full ownership of insights.
Summary
Samhub Marketing Analytics brings together business value, technical innovation, and customer insights. It’s designed to help you grow your advertising business, improve collaboration with advertisers, and take control in a cookieless, privacy-first digital world.
Want to learn more or book a demo? Visit samhub.io or reach out to our team directly.