Samhub consists of two sides; Samhub for Brands and Samhub for Media. The strength of Samhub is that we work with the same data on both sides. This not only fosters a common understanding of the consumers it creates a match between buy side data and sell side data. Without intrusive tracking or any privacy risks.

Samhub for Brands is a suite of analytical tools that simplifies customer analytics adds a new perspective to web analytics and makes it possible to validate and mesure the branding effect of your marketing campaigns.

Samhub for Media is a suite for publishers and media to simplify their data stack and audience offer. It entails DMP, CDP and data enrichment services.

For publishers that use the Enterprise level service of Samhub for Media there are add-ons available to facilitate campaign measurement and analysis as well as access to the Samhub partnership program.

This article details how a publisher or media house can leverage the Samhub suite to build stronger relationships with their advertiser and assume the role of a trusted advisor through data and transparency.

What we have found is that if you start a sales discussion based on a common view of the clients customer you will automatically sit next to the client rather than opposite the table. And it is only then you can plan a media strategy that resonates with the brand.

In the Samhub for Brands suite we have a GDPR-safe and easy to use consumer analysis that not only explains the clients customer base but also sets the clients brand in a market context. It also explains the customer base from a first-party data perspective that a publisher using Samhub for Media can match in terms of targeting.

This shows how the clients customers compare to any given local or regional market. This chart clearly illustrates which market segments are the biggest ones and which are also most overrepresented.

By being able to dig deeper in each segment any media sales person can discuss the suitable strategy and media mix to reach a specific audience segment.

The analysis not only shows how who the clients customers are but it also shows the market potential and penetration. This makes it easy to discuss the suitable market budget for a given campaign goal. And as a publisher you will be able to report back on those goals and metrics. This way you not only take control over how the client measures their marketing, you ensure that it is measured by data that you have and control.

With the integrated reporting and analytics service of Samhub for Media a publisher can integrate advanced campaign analytics into their campaign reporting. Unfortunately this has been a weak spot for many media houses, but than can now change with Samhub Campaign Analytics.

With this add-on module most media houses will level up their campaign reporting to be state of the art, modern and supportive of the products and services they sell.

With this campaign analysis you are able to match the customer analysis you already done and also match it to the media strategy you created with the customers. And it is all measured with data that you own and control.

In the campaign report you can see how well the targeting has delivered, what other insights you can get from the campaign reach as well as which type of customers that respond to the campaigns. All to learn and educate the advertisers. And to position you as the trusted advisor.

The campaign analytics are also interactive and generated automatically, saving both time and resources while at the same time taking your campaign reporting to the next level.

In parallel with the marketing you assist the clients with Samhub Marketing Analytics allows you to understand the complete view of the customers traffic, all their traffic sources and it allows you to understand how they align with the customers that convert.

Samhub Marketing Analytics gives a unified view on all campaigns and traffic sources, creating a holistic view of the full media mix.

By viewing all traffic sources in the same way, based on the same data, that you can target with in all your domains through Samhub for Media.

As a sales person this gives you a great foundation to discuss the customers complete media mix and work proactively when it comes to how it aligns with the customers and conversions on site. This approach will allow you to become the advisor that customers want and pave the way for a long term relationship.

When you have an ongoing deep understanding of your clients marketing, business and customers you will be able to help them put their own business in a new light, with new insights.

Teach your customers, teach yourself. Share the mistakes and learn together with your clients. This is how you create sales that matter.