All Collections
Samhub for Media
Samhub for Media
The Audience Platform for Publishers & Media
What is Samhub for Media?Samhub for Media is a first-party audience platform for publishers and media that combines data technology with sales tools and reporting.
Samhub for Media: Lesson 3, How does Samhub Create First-party Audiences?This article explains how we apply the audience data in the Samhub for Media service based on media 1st party data sources.
Samhub for Media: Lesson 4 - How Media Sales Teams can use Data & Audiences in their SalesThis article explains how media salespersons can leverage the access to first party data and audiences in their sales.
The Samhub Relational Data Sales Process for Publishing & Media Sales TeamsThis article describes how the Samhub for Media suite can support and build confidence in media sales teams.
First-Party Data and the Transformation of Media SalesCommon questions amongst media specialists when it comes to data and digital targeting.
Samhub for Media: Lesson 2, how does Samhub manage personal data?We describe what type of consent you need for the different services provided by Samhub for Media and how data is used by Samhub.
Samhub for Media: Lesson 1 - What is first party data?In this article we describe the different types of first party data and what differentiates them, and how you as a media can use them.
Samhub for Media: Lesson 12 - Geographical Ad Targeting OnlineThis is how geographical ad targeting works online and this also describes how Samhub works with geographical first-party data.
Samhub for Media: Lesson 5 - How to create the targeting that delivers valueWhat to think of when creating your campaign targeting to ensure you deliver value to the advertisers.
Samhub for Media: Lesson 6 - Who is the customers customer?How can you help advertisers understand what campaigns and targeting that suits their marketing and customers best.
Samhub for Media: Lesson 7 - Campaign reporting as a sales toolThis shows how you can use Samhubs campaign reporting tool as a sales tool to sell your customers NEXT campaign.
Samhub for Media: Lesson 8 - Consumer analytics that build customer relationsHow you can use Samhub customer analysis as a toll to build deeper relationships with advertisers.
Samhub for Media: Lesson 9 - How to use web analytics to create sales opportunitiesWeb analytics can create opportunities for media sales teams to sell more through better timing, better understanding and higher relevance.