Your Website Analysis gives you a complete picture of who's visiting your website and how they behave, from basic traffic numbers to detailed audience profiles. Here's what you'll find in it and how to use each part.

At the top of your report, you'll see the website's name, its status, and when it was created. On the right, you have a date selector, integration settings, a share button, and an export option.

Click the date range to focus your report on a specific period. You can pick a preset (like "Last 7 days" or "This year") or set a custom range. You can also choose the granularity of the trend lines (day, week, or month) and a comparison period, either a default comparison (the same length of time, right before your selected period) or a custom one. The comparison shows at the bottom of each widget, and you can hover over it to see exactly which period it's comparing against.

Click "Share" to get a public link to your report. Anyone with the link can view the report, but they can't make changes or navigate to other views inside Samhub.

Click "Export" to download your website analysis data as an Excel (.xlsx) file for further analysis or reporting. You can export in the background (a bit slower) or export directly for immediate access to your file.

Filters let you analyze your website traffic from different angles. You can apply as many as you like, but keep in mind that your data narrows down with each filter you add. By default, your report shows all traffic from all traffic sources, together with all conversions from all conversion points.

Select one or more traffic sources to see where your visitors are coming from. A traffic source can be a general channel (like Facebook or Google) or a specific campaign.

Select one or more conversion points to narrow your data down to visitors who completed a specific action, like a purchase or a newsletter signup.

Select a specific Mosaic Audience to analyze.

Here's how your data changes as you add filters:

If you select more than one traffic source, conversion point, or audience, your report shows traffic matching any of your selections within that filter type, not just the ones that match every selection at once.

After your filters, you'll see a set of widgets with your web data.

Each widget shows a name (hover over it for an explanation of the metric), a number (the current value), a trend with a percentage (to show whether it's increasing or decreasing), a trend line you can hover over to see change over time, and a difference compared to your previous period.

The metrics you'll see are:

Audience Insights help you understand who the people visiting your website actually are.

The map on the left shows the geographical distribution of your visitors. Darker red indicates a higher concentration of visitors from that area, while blue indicates a lower concentration. You can select a specific region to see the distribution within it in more detail.

The bubble chart on the right shows your audience distribution using Mosaic Lifestyles. The X axis shows the share of your visitors that belong to an audience, while the Y axis shows how that audience indexes compared to the average for the market. In other words, a small bubble near the bottom left represents a small share of your visitors who are also underrepresented compared to the market, while a big bubble near the top right represents a large share of your visitors who are overrepresented compared to the market. The bigger the bubble, the more important that audience is to your brand.

Hover over an audience's bubble to see a popup with its image, a short description, and its share and index. Click "Full description" for a more detailed breakdown of who that audience is.

Below the map and bubble chart, you'll find two top lists: your top visiting audiences, and your top converting audiences.

The last section of your Website Analysis contains detailed audience insights, pulled from Mosaic Lifestyles data. This is where you can really get to know the person behind the screen. You can also find these same insights on each audience's own page.

This section is organized into tabs, each covering a different part of who your audience is: