Many marketers struggle to make sense of what marketing drives the "best" traffic to their website. And with "best" they most likely think "best ROAS". And it is a really hard question to answer.
With Samhub Website Analytics you are able to compare all your marketing, all your traffic and your customer journey based on the same data. We turn apples, pears and oranges into apples, apples and apples. With a unified way of viewing your marketing activities and your traffic you will be able to create a more holistic view of your business.
Mosaic Lifestyles
Mosaic Lifestyles is the worlds leading market segmentation and is used by millions of B2C Companies worldwide. They use it because it adds the unknown dimension to your customers: who they are when they are not buying from you.
Mosaic Lifestyles combines hundreds of data points into hundreds of new insights. Insights that can help you be more relevant as a brand, that will make your communication more personal and insights that you can tactically use to select your media and target your advertising.
The Three Parts of Samhub Website Analytics
1. Traffic sources: maybe the most useful part of Samhub. This allows you to compare the traffic from all your marketing based on the same data. And you can directly compare the traffic with your customers. Simply put: we answer the question wether your marketing matches your customers or not, and what channels that actually do!
2. Website traffic: what customer fingerprint does your website traffic have and how similar is it to your customer base? Some brands have one type of customers online and another type in the physical stores. But this means that you need different tactics depending on what goals you have with your different marketing channels.
3. Conversions: which audiences are more likely to become a customer with your brand? Which channel are converting the most valuable customers? by analysing your online conversions with Samhub Website Analytics you will know more about your business and your customers.
Google Analytics
Samhub doesn't claim to replace Google Analytics. But we complement it really really well. With less data in marketing as cookies disappear Samhub adds more information in a safe way.
Google is a natural part in any media mix and Google Analytics is a great way to validate what they deliver. At the same time we think that they do not paint the full picture.