Samhub is unique in that it translates all your traffic and all your marketing into Mosaic Lifestyles market segmentation. This makes all traffic sources comparable and you can match it to your customers as well.
Unified Marketing Measurement (UMM) is a comprehensive approach to marketing analytics that combines different measurement methodologies to provide a complete and holistic view of marketing effectiveness. In today's digital age, where consumers interact with brands through various channels, UMM is an essential tool for marketers to gain a deep understanding of their strategies and optimize them for success.
UMM in Samhub
With Samhub you add the critical component of making all your marketing comparable. No more comparing apples to pears, pears to wrenches and wrenches to emotions. With the Samhub Marketing Analytics you will automate the collection of your 1st party data and translation into a common language. A language that you can use in your targeting, in your followup, in your web analytics and in your CRM.
Customer-centric marketing
UMM offers a key advantage by providing marketers with a comprehensive understanding of the customer journey. By combining data from various touchpoints, both online and offline, UMM enables marketers to gain insights into how customers interact with their brand at different stages of the buying process. This valuable information helps in developing targeted and relevant marketing strategies that resonate with the audience, resulting in improved customer engagement and increased conversion rates.
Data-driven decision-making is at the heart of UMM. By providing marketers with a unified view of their marketing data, UMM empowers them to make well-informed decisions based on accurate and comprehensive insights. This approach minimizes the reliance on guesswork or assumptions, resulting in strategies that are more likely to succeed. Additionally, the predictive analytics capabilities of UMM enable marketers to anticipate market trends and consumer behaviors, allowing them to proactively adjust their strategies for better results.
How to become customer-centric with Samhub
We always start by looking at your existing customers, to get a good idea of your brand position today, and which segments that are your Ideal Customer Profiles (ICP).
Based on this analysis it becomes much easier to lay a fundamental marketing strategy based on the customers you have today.
And then you followup and collect more information through our marketing analytics service.
UMM Strategy
UMM is not just a tool for analyzing marketing data; it plays a crucial role in shaping and guiding your overall marketing strategy. In this section, we will explore how UMM can be seamlessly integrated into your strategy to enhance decision-making, campaign planning, and overall marketing effectiveness.
The first step in integrating UMM into your strategy is to align it with your broader business goals. Whether your objective is to increase market share, enhance customer loyalty, or drive sales, your marketing strategy should leverage the valuable insights provided by UMM to directly contribute to these goals.
UMM offers deep insights into customer behaviors and preferences. By utilizing this data, you can plan marketing campaigns that are more targeted and relevant to your specific audience. With UMM, you can adopt a more sophisticated segmentation and personalization strategy, resulting in campaigns that resonate more deeply with your target market.
A marketing strategy with Samhub
Based on the data you insert in Samhub you will be able to create a omnichannel marketing strategy that aligns your customers ICP with the market, it's potential and expected outcome, based on real world data.
Consult one of our experts to get your marketing strategy today.