Who is your customer’s customer – really?
It sounds like a simple question, but the answer is often more complex than it seems. In this video, we explore why truly understanding your audience – not just on the surface but in depth – is key to successful marketing. When you know who your customer wants to reach – and, more importantly, who they’re actually reaching today – that’s when you can start building campaigns that truly resonate.
At the core of this lies one powerful principle: If you want to sell more advertising, you need to understand your advertiser’s business. And it all starts with this simple question: Who is their customer? In this episode, we break down how you – whether you're in sales, strategy, or media planning – can use Samhub to uncover insights that make a real difference, for both you and your clients.
Four ways to understand your customer’s customer using Samhub:
Start with the conversation – but ask the right questions
The easiest way is to simply ask the client. But there’s a catch: clients often describe who they want to reach – not necessarily who they are reaching. That’s why you need to dig deeper. Ask: “Is this who’s actually buying from you today?” That’s when the journey begins – from assumptions to clarity.Run a fast customer analysis – no personal data needed
Samhub offers a built-in customer analysis that takes just 30 seconds and requires no personal data. It compares the advertiser’s customers to the broader market using lifestyle and traffic data from across the Nordics. GDPR-compliant and lightning-fast – and often a real eye-opener for the advertiser.Analyze traffic on the advertiser’s own site
Want to go even deeper? Place a lightweight analytics script on the advertiser’s website and see who’s visiting and converting. Then we match those visitors to the audiences we already know from across the media network. The result: lookalike targeting based on real behavior and real outcomes.Run a geo-based analysis – who lives nearby?
Finally, we can zoom in on a specific store or location. Who lives within a 5 km radius? What lifestyles, interests, and behaviors are common in the area? This geographic targeting lets you fine-tune your campaigns with laser precision, especially for local businesses.
Insight + data = better marketing
Each of these methods helps your client understand their own audience – while showing that you understand their business. Samhub gives you the tools and the language to move the conversation from “we think” to “we know.”