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Game - how to set up 'Smash It'

Henrik Lund avatar
Written by Henrik Lund
Updated over a week ago

What a 'Smash It' campaign can be used for

How it works: users tap or “smash” a virtual object—like a box, balloon, or item—to reveal what’s hidden inside. It’s fast, fun, and highly interactive, making it perfect for driving engagement through surprise and playful interaction.

Use cases:

🛍️ Retail & E-commerce
Let users smash products, offers, or mystery items to reveal discounts or exclusive deals.

🍔 Food & Beverage
Smash icons representing menu items, treats, or surprise deals.

🎉 Events & Entertainment
Let participants smash their way into contests, prizes, or hidden content.


To set up the Swipe It campaign, open the campaign and select the game. From there, you can add your design and configure the settings.

We recommend starting with an existing design kit, then adding your prizes and customizing the visual layout of the game.

Proceed to 'Settings', where you can set the time and point requirements for the game. The points determine how much needs to be collected before the game ends.

You can also adjust how the game starts, change the language, and run a preview.

You have the option to upload a custom image to be used as the icon that appears in the game. You can also adjust the width to improve the overall visual appearance.

Next, you can add the different items, products, or icons that should appear in the Smash game when it starts.

Each item can be edited individually to set the point value and specific settings, and you can preview how each will appear in the game.

Like this:

In the 'Style' section, you can run an overall test to fine-tune the timing and intervals.

You can also test how the points are displayed during gameplay.

Finally, you can add visual effects to enhance the overall appearance of the game.

The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.


💬 Need Help?

If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.

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