What a Gift Surprise campaign can be used for
How it works: Users opens a virtual gift box, egg (easter), a produkt, or package (anything you can imagine) to reveal a surprise inside. This creates excitement and anticipation, making it a great way to engage your audience and encourage participation.
🚀 Use Cases by Client Type:
🛍️ Retail & E-commerce
Offer surprise discounts, freebies, or exclusive products inside the gift
🎓 Education & EdTech
Surprise users with bonus content, quiz rewards, or learning resources → encourages continued learning.
🍔 Food & Beverage
Unlock surprise menu items, coupons, or loyalty points → drives repeat visits and excitement.
🎉 Events & Entertainment
Let users unwrap tickets, backstage passes, or merch → creates buzz and enhances event participation.
To set up the 'Gift Surprise' campaign, open the campaign and select the game. From there, you can add your design and other settings.
We recommend reusing an existing design kit, then adding the prizes and customizing the overall look of the game.
You can upload your own image here—perfect for customizing the game to match any season, theme, or special occasion.
You can add up to 10 boxes in total and arrange them by adding rows to customize the layout exactly how you want it.
Under the ‘Effect’ section, you can add visual effects to each box to make the game more dynamic and exciting.
We recommend using the ‘Shuffle Boxes’ effect, which makes the boxes move around or shake slightly—adding a fun, interactive feel that boosts user engagement.
The number of visible gifts can be adjusted based on how many prizes you want to offer in your campaign - or just for the look.
You can choose whether every participant wins a prize, or if some gifts reveal a ‘No Prize’—depending on your campaign goals.
Remember to design each prize, which will become available once you've added a prize in this section.
As an example:
The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.