A – Actions
Track what players do inside your games—clicks, form submissions, shares, or coupon redemptions. Actions help you understand behavior and optimize for conversions.
C – Campaign Editor
The visual builder where you design, customize, and launch gamified experiences without writing code.
C – Campaign Formats
A wide selection of game templates like quizzes, spin wheels, or scratchcards—each built for different marketing goals.
C – Conversions
The number of participants who complete a desired goal—like signing up, redeeming a prize, or making a purchase.
C – Custom Triggers
Rules that automate actions based on participant behavior or data—for example, sending a coupon when someone wins a game.
D – Design Kits
Pre-designed creative assets and seasonal templates to help you build branded, professional campaigns faster.
E – Email Management Systems
The tool you use to communicate with participants during and after the campaign. With Scratcher, you can choose to use the built-in email system or integrate your own provider like Mailchimp, ActiveCampaign, Klaviyo, or others. These systems allow you to send confirmation emails, notify winners, follow up based on actions, or nurture leads automatically—keeping your participants engaged beyond the game.
G – Game Journeys
This is the step-by-step path a participant takes when interacting with your campaign. From landing page → game → form → reward → thank you page. In Scratcher, you can easily customize and reorder steps using drag-and-drop, and choose whether forms appear before or after the game, depending on your goals. Behind the scenes, you can also set logic—like showing different outcomes based on answers or scores—to personalize the experience.
G – Gamified Pop-up
An interactive format embedded as a pop-up on your website to boost engagement, reduce bounce, and capture leads.
I – Impressions
The number of times your campaign is viewed—a key metric to understand visibility and top-of-funnel reach.
K – Knowledge Base Formats
Educational templates with interactive elements that help brands onboard new users or explain product features in a playful way.
L – Luck-Based Formats
Games where outcomes are based on chance (Spin the Wheel, Mystery Box). These drive instant engagement and work well for flash promotions and giveaways.
P – Participants
The total number of users who enter their email and information and interact with your campaign—used to measure engagement and growth.
P – Prize Groups
Organize rewards into tiers (grand prize with a draw, instant win, consolation) and define their probability and distribution logic. Great for managing fairness and excitement.
P – Prize Management System
Your reward command center. Set inventory limits, assign probabilities, automate delivery, and ensure prize compliance across markets.
S – Skill-Based Formats
Campaign experiences where success depends on the user’s knowledge or decisions (e.g., quizzes, trivia). Ideal for qualifying leads or educating users.
S – Special Formats
Unique formats tailored for creative campaigns—like interactive calendars, Interactive Graphics or Scoreboards.
W – Wallet Rewards
A user-specific reward center where participants can store, track, and redeem their earned prizes. Boosts loyalty and return visits.